Odor absorbers & air fresheners


Fridge It launches new TV Commerical- How do I get rid of that smell?
December 31, 2009, 8:46 pm
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Fridge It Natural Activated Charcoal Odor Absorbers kick off the year with a new 60 second TV commercial- How do I get rid of that smell- that was created, filmed and edited by Denver based Mantis Media TV.  The spot highlights all the uses of Fridge It odor absorber to get rid of odors and smells around the house, garage, fridge, freezer and closets.   The spot will run in US national, local, cable markets,in a version for DRTV and on their website.  “We used animation of the Fridge It cube to really show the process how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh, which owns the Fridge It brand.

“We are now selling Fridge It odor absorbers online in US, Canada, England and Australia as well as in retailers across the US, including Sur La Table, Gracious Home, Camping World.  Fridge It odour absorbers are sold also in  England in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as adding retail grocery and US commissary outlets. 

This Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Kallet.  He also noted that the Innofresh and Fridge It products are all made in the USA, at a manufacturing plant that hires adults with disabilities.

Here is a sneak peak at the commercial: Fridge It TV commercial:  How do I get rid of that smell?

For more information on Fridge It go to the company’s website at Innofresh.com



Getting rid of Guitar Case and Music Case Odor

Have a guitar or any music instrument with strong music case odor, or a smoky or musty case smell that won’t air out?  Use Fridge It odor absorbers to get the smell out. Fridge It is made of natural activated charcoal,  it is non toxic, non staining and is fragrance free.  Fridge It works to eliminate odors in any enclosed dry area.  Place the  Fridge It odor absorber inside the case and close it up for 24 to 48 hours. It will absorb the case odors inside.  To absorb outside case odor, create an enclosed area by placing the dry case in a large garbage bag with the odor absorber(s) and seal the bag.  It won’t work for a wet case. It may take a few odor absorbers if the odor is really bad.

Fridge It is the same product that absorbs odors from inside refrigerators and freezers.  The activated carbon charcoal filter can absorb and trap the odors in any enclosed space with airflow,  just like it does a fridge.  It also works great for pet, closet, car or room odors.