Odor absorbers & air fresheners


Fridge It launches new TV Commercial- What’s that smell?
February 22, 2010, 11:57 pm
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 Fridge It launches new TV Commercial- What’s that smell?

Fridge It® brand Natural Activated Charcoal Odor Absorbers owned by Innofresh Products, Inc., has launched a 60 second and 30 second TV commercial: What’s that smell?  The spots highlight all the uses of Fridge-It odor absorbers to get rid of odors and smells around the house, garage, fridge, freezer and closets.  FRIDGE IT is an activated charcoal odor eliminator that is a fragrance free and non-toxic solution to eliminating refrigerator odors, freezer smells, bad smelling ice and odors all around the home.

To view the Fridge It spot click here.

The TV spot has been tested this past month on a variety of networks such as Fox-regionals, History Channel, SI TV, Do-it yourself Network, Food Network, The Weather Channel and CNBC.  It will now be rolled out to run in US national, cable markets and also featured on the Innofresh.com and Fridgeit.com websites.  “We are very pleased with the initial Fridge It TV commercial media test.  The use of animation of the Fridge It cube really shows the process of how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh. 

 “We sell Fridge It odor absorbers direct to consumers online at Innofresh.com and FridgeIt.com  in the US, Canada, England and Australia as well as through retailers across the US, including Sur La Table, Gracious Home and Camping World.  In England, Fridge It odour absorbers are sold also in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as retail grocery and US commissary outlets.”

The commercial was created, filmed and edited by Denver based Mantis Media TV. “The Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth in the odor elimination category.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Bruce Kallet. 

Headquartered in Phoenix, Arizona, the manufacturing is done exclusively in the USA at a production facility in upstate New York that the company contracts with. This facility employs adults with disabilities, a relationship the company is particularly proud of.

About Innofresh Products Inc: Innofresh Products is a CPG, Internet direct and commercial products company focused on manufacturing and marketing of branded and private label line of household, automotive and pet cleaning and air freshening products. The brands include Innofresh®, Fridge It® VisorFresh® and Earthfresh® Odor Absorbers.  Fridge-It refrigerator and freezer natural charcoal odor absorber and Innofresh odor eliminators are available online at www.innofresh.com or www.fridgeit.com for some additional product information.  Phone: 602-866-0411.

To view the Fridge It spot click here.



Talking odors, what’s your smelly problem?
November 30, 2009, 5:40 pm
Filed under: activated charcoal, activated charcoal odor absorber, advice to remove odor, cigarette odor, closet odor, cooking odor, dead mouse in wall, dead mouse odor, dead mouse smell, dead rat odor, deodorizer, diaper pail odor, Diaper pail odors, Does fridge It work, dog food odor, dog odor, eco cleaning, eco friendly, enviromentally friendly odor absorber, fish odor, foot odors, freezer odor absorber, Fridge It, gerbil odor, get rid of babies diaper pail odor, get rid of office odor, Getting rid of guitar case odor, green cleaning, guitar case odor, gym bag odors, gym locker smell, home has odor, hotel room odor, how do I get rid of this smell, How to get rid of a dead mouse smell, hurricane odor, ice maker, Innofresh, kitchen odor, locker room odor, luggage odors, magazine odor, motorhome odor, musty closet odor, musty closet smell, My dresser has a smell, Natural odor absorber, Naturally activated charcoal odor absorbers, odor, odor absorber, Odor Absorbers, odor control product, Odor eliminator, Odor eliminators, odor from counter tops, odors, odour absorber, office odor, office smell, onion odor, pet odors, pipe odor, Purple Cube, refrigerator odor, refrigerator odor absorber, refrigerator smells, restaurant odor absorber, sheets have a smell, smell, smells, smelly odour, sneaker odors, storage odor, top ways to get rid of smell, train odor, where to buy Fridge It, where to buy Innofresh, winter proofing from odors or smells, winterizing your cabin or cottage from odors, work refrigerators | Tags: , , , , , , , , , , , , , , , , , , , , ,

 Odors are something you don’t ask your neighbors for advice on.  It is something you don’t want to talk to anybody about, but you do want to get rid of the odor or find out what kind of  odor it is . Or you have reached your nose pain point and you just want to find out how to get rid of the odor and be on your way. 

Searches for information on odor and odor elimination to gain internet advice on odors are extensive.  But why?  My thought is that odors are like bugs, there are so many types and that your don’t want to keep them; you want to get rid of rid of them as quickly as possible and you do not want to talk to anyone about your problem. What could possibly be on the life list to get rid or seek how do I get rid of that smell, and what should I use to fix this odor problem I have?  

Asking questions to the internet is the best step.  How can you get rid of an odor or a smell of a: Mice, rats, bugs, weeds, neighbor, boyfriend, old clothes may be at the top of the list getting rid of an odor.  So talk odors to your computer, it won’t tell anyone.  So what type of smell are you trying to get rid of?  What odor has become so offensive that you focused on getting advice on?

A great Q&A is at Innofresh website, check it out.



Where to buy Innofresh odor absorbers.

Innofresh   Where to buy “Innofresh odor eliminators? It is sold on line and at retail, many on-line retailers carry it, and the manufacturer has its own buy direct website for Innofresh.   They ship quickly. Retailers such as Checker auto, Schuck’s, Kragen Auto and Murrays auto carry Innofresh.

Innofresh odor absorbers use nature’s best odor-adsorbing material – charcoal!  A patented porous process then activates the charcoal enabling it to target and neutralize odors. Innofresh odor absorbers are made in the USA at a manufacturing  plant that hires adults with disabilities.

 Innofresh provides a more convenient way of odor control without the mess of spills and clean up.  Just place one in your car, RV, boat, gym bag, trash or any area that has an odor for amazing results. It is non-toxic, fragrance free and comes in wafer shape for hard to reach odor areas.  For a catalog to order via mail contact customer service at: customerservice@Innofresh.com or 602-866-0411. It is sold and shipped in the US, and to Canada, England and Australia. You can also buy combo packs with Fridge it odor absorbers on the same site.

Not only is Innofresh great for the refrigerator and freezer, it also works well in other relatively small contained areas – closets, pet areas, lockers, gym bags, coolers, near garbage, diaper pails.


Fridge It in the linen closet absorbing odors.

Today we put away all the winter blankets in the linen closet. Refolded everything, threw out a few old pillows and tossed some frayed blankets. Revisited my grandmothers wonderful handy work that now that she is gone, I treasure so much.

As we cleaned what we noticed was a musty smell coming from the closet, even though it all was clean.  Just over time odors where building up and changing the smell of the linens, pillows, blanket and towels.

We also have a storage linen closet that also had a very musty linen closet smell. So this year we layered the blankets we were storing with Fridge It odor absorbers in the layers of blankets. It is the same product that works so well in refrigerators for odor.  It also works well for home smells, condo odors and for coop, flats and apartment odors.

 The closet , rooms or apartments have the same type of  contained area with air flow, so an activated odor absorber is a perfect solution.  So all summer as the heat rises, the linen odors  or house odors will be absorbed.  Good odor tip.  No odors means no re-cleaning next fall all the blankets.

Fridge It odor absorbers in linen closet with blankets being stored.

Fridge It odor absorbers in linen closet with blankets being stored.

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When odors are a nuisance, time to find out the where, what, how and who.

When odors become a nuisance, it is time to find out why.  Odor creates an early warning system that alerts the nose that something going on around you  is not right and begins to irritate your nose, sending signals to the brain and creates a pain point with odor. You then smell  the odor, think of it as something you need to fix, clean, or investigate. 

There can be good odors such as a camp fire, or onions cooking, but in most cases, odors mean something needs to be cleaned or fixed. If you smell smoke you look for a fire, if you smell odors you look for the source.

The thing about odor is it is very persistent. It keeps bugging you until you do something about it.  Doing something often leads to a search on the Internet as you try to describe the odor to a search engine and seek a solutions. You would rather tell a computer your odor problem then your friends and family.

The first step is to identify “where” the odor is coming from.  The where can tell you many things about how to get rid of  the odor or bad stinky smell.  Is it fixed by simply  just throwing  a dirty diaper? Or is it more serious, like something stinks and it is coming from inside a wall or coming from your closet, kitchen, fridge, freezer, shoe rack or car?

Once you have identified the general area of the odor, that the “what” comes in.  What kind of odor is it?  Is it a smelly sneaker? Is it a cooked fish smell or a smelly carpet or a cat litter box? is it something you can smell put cannot see?

Once you know the what, then the question can be searched on “how” do I get rid of the specific odor? Or if you can get even more specific: How to I get rid of the odor in my refrigerator? Or even more specific in detail like, how do I get rid of the onion odor in my ice maker in the freezer. The more specific you can be the better the solution will be.

This leads to the “who” of odors.  Who should I trust and choose to fix my problem.  Is is a search that leads you to a  product like an odor absorber? What is the product about?  Is it environmentally friendly? Can it really fix the problem and keep it solved in the longterm. Read the label, is the product non toxic? Is it fragrance free or scented.  What are the warnings.

Do I need an air freshener spray that will fix the problem right now, or I need to call in someone who will do the job like a carpet cleaner or a mold specialist?

Yes ,odors are a nuisance and thank goodness they are, so in their own way odors help you.  They give you the heads up that you need to get rid of that odor or smelly problem right away. Happy odor web searching.



Watch Food Detective on Food Network – the 5-second rule on charcoal odor absorbers.
May 29, 2009, 3:12 am
Filed under: activated carbon, activated charcoal, apartment odor, auto odors, bad smell in instrument case, bad smell in office fridge, bad tasting ice, basement odor, boat odors, book has odor, book odor, bus odor, cancer treatment odors, Car odors, cat odor, cigar smell, cigarette odor, classroom odor, Cleaning supplies, closet odor, condo odor, cooking, cooking odor, cooking smells, Damp closet odor, dead mouse in wall, dead mouse odor, dead mouse smell, deodorizer, diaper pail odor, Diaper pail odors, dieting with odor absorbers, dog odor, dorm room odors, eco cleaning, eco friendly, Economy, fish odor, foot odors, footware odor, Forclosed homes have a odor, freezer odors, freezer smells bad, fridge and freezer odor, Fridge It, garage odors, garbage odors, garlic odor, gerbil odor, get rid of babies diaper pail odor, get rid of office odor, green cleaning, gym bag odors, gym locker smell, holiday decorations, home has odor, homes for sale smells, hotel room odor, hotel room smells, how to, How to get rid of a dead mouse smell, hurricane odor, Ice machine smells, ice maker, Ice Maker replacement kits, innofresh odor absorbers, instrument case odor, Luggage odor, medical treatment odors, mini fridge, mold smell, mouse smell in wall, music case odor, musty closet odor, musty smell, My dresser has a smell, Natural odor absorber, Naturally activated charcoal odor absorbers, odor, odor absorber, Odor Absorbers, odor control product, Odor eliminators, odor remover, office odors, office smell, office smells, onion odor, Packaging odor, pet odors, pipe odor, plane odor, Prison cell smells, Purple Cube, purse odor, realtor fixes smell, refrigerator, refrigerator odor, refrigerator odor absorber, refrigerator smells, RV fridge odors, smell, smells, smelly purse, sneaker odors, storing quilts, strong odor, top ways to get rid of smell, train odor, truck odor, Uncategorized, Underwear has odd odor, winter proofing from odors or smells, winterizing your cabin or cottage from odors, work refrigerators | Tags: , , , , , , , , , , , , , , , ,
This episode is back and does a really great segment on activated charcoal as on odor absorber compared to baking soda. What is really exciting is at the end of the segment, Ted Allen holds up a purple cube and it is a Fridge It  activated charcoal odor absorber and says it is a good option for activated charcoal odor absorbers. Go Fridge It.
Dont’ miss the episode:
The 5-Second Rule
Episode OF0101Here is what it is about:  Can I really eat something off the floor if I pick it up in less than 5 seconds? How do I stop my mouth from burning after I’ve eaten spicy food? Is the baking soda in my fridge doing anything? Ted Allen and his culinary sleuths set out to prove the answers to these questions, once and for all!
Tune In:


What is a good odor absorber or deodorizer for a musty closet smell?

What is a good odor absorber or deodorizer for a musty closet smell is one of the most often asked questions on this blog.  Musty closest needs an odor absorber, damp closet needs a moisture absorber.  They  are very different in use.

For a musty closet use a Fridge It odor absorbers for large odor elimination or and Innofresh activated charcoal odor absorber for smaller odor problems.  It will absorbs the odors in the air for up to 4 to 6 months. 

It also works well in closets or any contained space, like car, motorhome, boat, RV, fridge, freezer or dresser draws.

Damp closet use Damp Rid or similar product that can absorb the moisture, it will not do as much for odor control, but works for taking moisture out of the air.  A good odor absorber is one that get the musty smell controlled and eliminated in your closet.  I prefer fragrance free, but some prefer a short term solution like a spray.