Odor absorbers & air fresheners


Fridge It launches new TV Commercial- What’s that smell?
February 22, 2010, 11:57 pm
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 Fridge It launches new TV Commercial- What’s that smell?

Fridge It® brand Natural Activated Charcoal Odor Absorbers owned by Innofresh Products, Inc., has launched a 60 second and 30 second TV commercial: What’s that smell?  The spots highlight all the uses of Fridge-It odor absorbers to get rid of odors and smells around the house, garage, fridge, freezer and closets.  FRIDGE IT is an activated charcoal odor eliminator that is a fragrance free and non-toxic solution to eliminating refrigerator odors, freezer smells, bad smelling ice and odors all around the home.

To view the Fridge It spot click here.

The TV spot has been tested this past month on a variety of networks such as Fox-regionals, History Channel, SI TV, Do-it yourself Network, Food Network, The Weather Channel and CNBC.  It will now be rolled out to run in US national, cable markets and also featured on the Innofresh.com and Fridgeit.com websites.  “We are very pleased with the initial Fridge It TV commercial media test.  The use of animation of the Fridge It cube really shows the process of how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh. 

 “We sell Fridge It odor absorbers direct to consumers online at Innofresh.com and FridgeIt.com  in the US, Canada, England and Australia as well as through retailers across the US, including Sur La Table, Gracious Home and Camping World.  In England, Fridge It odour absorbers are sold also in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as retail grocery and US commissary outlets.”

The commercial was created, filmed and edited by Denver based Mantis Media TV. “The Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth in the odor elimination category.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Bruce Kallet. 

Headquartered in Phoenix, Arizona, the manufacturing is done exclusively in the USA at a production facility in upstate New York that the company contracts with. This facility employs adults with disabilities, a relationship the company is particularly proud of.

About Innofresh Products Inc: Innofresh Products is a CPG, Internet direct and commercial products company focused on manufacturing and marketing of branded and private label line of household, automotive and pet cleaning and air freshening products. The brands include Innofresh®, Fridge It® VisorFresh® and Earthfresh® Odor Absorbers.  Fridge-It refrigerator and freezer natural charcoal odor absorber and Innofresh odor eliminators are available online at www.innofresh.com or www.fridgeit.com for some additional product information.  Phone: 602-866-0411.

To view the Fridge It spot click here.

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Fridge It launches new TV Commerical- How do I get rid of that smell?
December 31, 2009, 8:46 pm
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Fridge It Natural Activated Charcoal Odor Absorbers kick off the year with a new 60 second TV commercial- How do I get rid of that smell- that was created, filmed and edited by Denver based Mantis Media TV.  The spot highlights all the uses of Fridge It odor absorber to get rid of odors and smells around the house, garage, fridge, freezer and closets.   The spot will run in US national, local, cable markets,in a version for DRTV and on their website.  “We used animation of the Fridge It cube to really show the process how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh, which owns the Fridge It brand.

“We are now selling Fridge It odor absorbers online in US, Canada, England and Australia as well as in retailers across the US, including Sur La Table, Gracious Home, Camping World.  Fridge It odour absorbers are sold also in  England in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as adding retail grocery and US commissary outlets. 

This Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Kallet.  He also noted that the Innofresh and Fridge It products are all made in the USA, at a manufacturing plant that hires adults with disabilities.

Here is a sneak peak at the commercial: Fridge It TV commercial:  How do I get rid of that smell?

For more information on Fridge It go to the company’s website at Innofresh.com



Looking for a deal on odor absorbers?
November 30, 2009, 5:27 pm
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Everyone is looking for deals these days. Finding a bargain when shopping online for products to get rid of odors is even better.  But what does value or looking for cheap odor absorbers mean to you?  Actually, it means that odors absorbs are a great value.  Less than $4 gets you an activated charcoal odor absorber that works for up to 4 to 6 months.   Order a 12 pack or a case and the price is even less.  Plus, once you start using them, they are so practical for anywhere there is odor; in the house, garage, car, boat , linen closet or even a smelly pet litter tray. For 6 packs and larger size orders go online to the manufacturer to order direct at  Innofresh. Sign up on their website for the emails and you will be sent coupons for discounts on web orders of Innofresh and Fridge It.

Even better, there are online discounts when you odor in packs or more that are more in the; $3.50  per odor absorber range.  If you are on Facebook look for Innofresh Products or  and become a fan, if you twitter go to @Innofresh or @FridgeIt, check out those discounts, or just  search Google by typing in the search  bar odor absorber discounts or cheap odor absorbers.

If you only want to buy one, then you can also try Fridge It Activated charcoal odor absorbers with a trial purchase to buy a single FridgeIt on Amazon.com.  and it is a way of trying them out. You can also try getting Fridge It as a single online at: buyactivatedcharcoal  or on-line or in store at Camping World . For Innofresh pet odor absorber single order on foreverlitterbox.com as well as many other store retailers like Sur La Table, Gracious Home, Checker Auto, Murrays and Kragen Auto.  But if you want to  buy from the manufacture go to their website at www.Innofresh.com.




Kitchen Odors need a targeted approach for elimination.

There is plenty of good, and not so good, advise about eliminating kitchen and household odors and in particular, getting rid of the odors and smells that come from the kitchen.   Other than the noticeable odors that are from the bathrooms, or perhaps the room with the 3 cats and their litter boxes in the house, the kitchen usually in the culprit for the majority of the odor or “house smell” that is noticed almost immediately when entering a home or apartment.  The reason is that there are more sources of odor from that one room – the kitchen, than all other combined areas of the home.   As you walk into your home, likely first impression will come from the nose if it’s bad.  Instead, if the smell is clean and fresh, then you’re more likely to impress visitors with a pleasant welcome that says that you care.

 To effectively combat against kitchen odors, you need to take a targeted approach to each of the problems or sources of odor and not try to eliminate the odors by simply spraying some “odor eliminator” into the air.   These do very little to eliminate the odor for good.  What you need is to be armed with effective and specific solutions.

 There are plenty of products that are available to clean surfaces and counter-tops and for the most part they are all good.   Thankfully now, many “natural” products are available that are as good as or better than some leading brands.   Keeping surfaces clean regularly and also immediately after use is always an important and easy way to reduce odor build-up in the first place.   But, no matter how diligent you are, there are specific problem areas that you need to address.

Refrigerator- You would be surprised to learn how much a smelly refrigerator can lead to a smelly kitchen, not to mention having your strawberries taste like onions and your ham like fish.   It’s of course important to keep your refrigerator clean from spills but to actually eliminate lingering odors, go for the power of activated carbon in a product like Fridge It activated carbon odor absorbers.   The natural, fragrance free activated carbon filter literally soaks up odors better than baking soda, coffee, and vinegar combined.   All you have to do is hang or place one on each shelf for incredible effectiveness.  Also Fridge It can be used with great results in your freezer too if your ice is tasting or smelling off.

 Garbage/Trash area – The smell of garbage can quickly permeate the entire house.   To eliminate this problem, again use the power of activated carbon.  Fridge It odor absorbers easily clip on to, or hang from trash cans.  Just keep a couple near by your trash can and odors get stopped in their tracks.

 Garbage Disposal –  There are several ways to keep odors away here.  Pouring baking soda down the drain with water helps but another product that does a nice job is Plink Disposal Cleaner.   The unique little balls break open to deodorize the disposal and dissolve some of the oil and fat build ups that are causing the smell.

 Stove Top Vent – As grease and oils build up, so will odors.   Use a natural lemon or orange based degreaser to wipe away build ups.  These products effectively cut through grease so you can easily wipe it away and leaves no residue.   There are several effective and natural cleaners available for this.

 Cabinets – Cabinets are another unsuspecting source of kitchen odor as they store food, oil, damp dashes and glasses and other assorted kitchen items.    A great way to eliminate this as a cause for kitchen odors is to place a FRIDGE IT odor absorber in each cabinet, getting rid of the odor at the source.

 Under Sink – Another area that is a culprit for odors resulting from moisture, trash and storage is definitely under the sink.   This is another great place for hanging or placing a couple of FRIDGE IT activated carbon odor absorbers.  It’s that easy.

 So, the bottom line is keep your kitchen surfaces and floors clean but use activated carbon odor absorbers like FRIDGE IT for targeted areas and natural greaser’s and deodorizes for garbage disposals and hood vents.



Where to buy Fridge It.
May 5, 2009, 2:49 pm
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fridgeit comboWhere to buy “Fridge It®?    It is sold on-line and at retail, many on-line retailers carry it, and the manufacturer has its own buy direct website for Fridge it .  You can order by clicking here: Buy Fridge It. They ship quickly. Retailers such as Camping World, Sur La Table, US Commissaries and selected grocery chains carry Fridge It.

Fridge-It® odor absorbers use nature’s best odor-absorbing material – charcoal!  A patented porous process then activates the charcoal enabling it to target and neutralize odors. Made in the USA at a manufacturing  plant that hires adults with disabilities.

 Fridge-It® also provides a more convenient way of odor control without the mess of spills and clean up.  Just place one in the refrigerator and one in the freezer for amazing results. It is non-toxic, fragrance free and comes in cubes for bigger odors and wafer for hard to reach odor areas.

There is also a product for cars called Innofresh auto odor eliminator , sold at Checker auto, and many other auto supply stores as well as products for sport odor and pet odor.  For a catalog to order via mail contact customer service at: customerservice@Innofresh.com or 602-866-0411 or go online to order at Fridge It.

All products are sold online at Innofresh and is shipped in the US, and to Canada, England and Australia.

Not only is Fridge-It® great for the refrigerator and freezer, it also works well in other relatively small contained areas – closets, pet areas, lockers, gym bags, coolers, near garbage, diaper pails.


Yes, Fridge It odor absorber was sold in Walmart for many years.
September 25, 2008, 3:12 pm
Filed under: activated carbon, activated charcoal, Air fresheners, air purifier, apartment odor, auto odors, baby blanket odor, bad smell in instrument case, bad smell in office fridge, bad tasting ice, band room odors., basement odor, blanket odor, blanket smells, blankets have a funny smell, boat odor, boat odors, book has odor, book odor, bus odor, cancer treatment odors, Car odors, cat food odor, cat odor, chinese food odor, Christmas decorations have odor, cigar smell, cigarette odor, classroom odor, Cleaning supplies, closet odor, condo odor, cooking, cooking odor, cooking smells, Damp closet odor, dead mouse in wall, dead mouse odor, dead mouse smell, deodorizer, diaper pail odor, Diaper pail odors, dieting with odor absorbers, dog food odor, dog odor, dorm room odors, drum case odor, enviromentally friendly odor absorber, fish odor, foot odors, football odor, footware odor, Forclosed homes have a odor, foul oder in purse, foul odor in purse, foul smell in purse, freezer odor absorber, freezer odors, freezer smells bad, fridge and freezer odor, Fridge It, garage odors, garbage and trash area, garbage disposal odor, garbage odors, garlic odor, gerbil odor, get rid of babies diaper pail odor, get rid of office odor, green cleaning, guitar case odor, guitar case smell, gym bag odors, gym locker smell, home has odor, homes for sale smells, hotel room odor, hotel room smells, how to, How to get rid of a dead mouse smell, how to get rid of closet odors, hurricane odor, Ice machine smells, ice maker, Innofresh, innofresh odor absorbers, instrument case odor, kitchen cabinet odor, kitchen odor, kitchen smells, linen musty smell, linen odor, locker room odor, Luggage odor, magazine odor, medical treatment odors, mini fridge, mold smell, motor home odor, motorhome odor, mouse smell in wall, music book odor, music case odor, musty closet odor, musty closet smell, musty smell, My dresser has a smell, Natural odor absorber, Naturally activated charcoal odor absorbers, odor, odor absorber, Odor Absorbers, odor control product, Odor eliminator, Odor eliminators, odor from counter tops, odor remover, odors, office odor, office odors, office smell, office smells, onion odor, onion smell in fridge, Packaging odor, pet odors, pillow odor, pipe odor, Prison cell smells, Purple Cube, purse odor, purse smells, realtor fixes smell, refrigerator, refrigerator odor, refrigerator odor absorber, refrigerator smells, restaurant odor absorber, RV fridge odors, RV odor, sheets have a smell, smell, smell coming from kitchen cabinets, smells, smelly purse, sneaker odors, storage odor, storing quilts, stove top vent odor, strong odor, top ways to get rid of smell, towel smells, trash odor, truck odor, Uncategorized, Underwear has odd odor, winter proofing from odors or smells, winterizing your cabin or cottage from odors, work refrigerators | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Fridge it and Innofresh product lineA question to my blog, is this the same Fridge It  products that sold on clip strips and in the kitchen gadgets section in Walmart for years and now I cannot find it?

Yes ….this is the same Fridge It  “purple cube” that you came to know, trust and love.  It is the same naturally activated carbon odor absorber that may of you have bought at Walmart for over 10 years.  Yes, Fridge It is still made all in the US and is manufactured at a plant that hires adults with disabilities that puts them to gainful work. So feel good about that.

The update is at the moment, they are not available in Walmart, but they do that to suppliers on occasion, and then they put it back in.  So If you love Fridge It  as much as I do, then ask every time you go into Walmart to – Bring Fridge It Charcoal odor absorber back.

They now have a great way to order on-line directly from the manufacturer.  They say they ship quickly to US, UK and Canada. The product is sold in the US, Canada, England, Ireland, Australia, New Zealand and India.  Other countries coming soon.

As a hint they told me that if you want to buy Fridge It from a store or retailer in the US,  that is currently available at Camping World, Sur La Table, and commissaries on US bases, as well as on-line at : Fridge It.  Many retail chains are looking very closely to adding it to their retail locations.  So ask at your local store or hardware. 

The automotive industry took a real liking to the product and they now sell under the Innofresh brand as wafers for auto odor and is sold at Checker Auto, Schucks Auto, Kragen auto, Murrays auto.

I have been told by the manufacturer that it has been picked up by distributor Harolds, so you may now see it at  food chains, health food stores or retailers who use this rack jobber.  You can order direct on-line for Fridge It   or click on this link to go to the official web site page for Fridge It.  If you want to be sent an order form by email: request that at orders@innofresh.com