Odor absorbers & air fresheners


Fridge It launches new TV Commercial- What’s that smell?
February 22, 2010, 11:57 pm
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 Fridge It launches new TV Commercial- What’s that smell?

Fridge It® brand Natural Activated Charcoal Odor Absorbers owned by Innofresh Products, Inc., has launched a 60 second and 30 second TV commercial: What’s that smell?  The spots highlight all the uses of Fridge-It odor absorbers to get rid of odors and smells around the house, garage, fridge, freezer and closets.  FRIDGE IT is an activated charcoal odor eliminator that is a fragrance free and non-toxic solution to eliminating refrigerator odors, freezer smells, bad smelling ice and odors all around the home.

To view the Fridge It spot click here.

The TV spot has been tested this past month on a variety of networks such as Fox-regionals, History Channel, SI TV, Do-it yourself Network, Food Network, The Weather Channel and CNBC.  It will now be rolled out to run in US national, cable markets and also featured on the Innofresh.com and Fridgeit.com websites.  “We are very pleased with the initial Fridge It TV commercial media test.  The use of animation of the Fridge It cube really shows the process of how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh. 

 “We sell Fridge It odor absorbers direct to consumers online at Innofresh.com and FridgeIt.com  in the US, Canada, England and Australia as well as through retailers across the US, including Sur La Table, Gracious Home and Camping World.  In England, Fridge It odour absorbers are sold also in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as retail grocery and US commissary outlets.”

The commercial was created, filmed and edited by Denver based Mantis Media TV. “The Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth in the odor elimination category.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Bruce Kallet. 

Headquartered in Phoenix, Arizona, the manufacturing is done exclusively in the USA at a production facility in upstate New York that the company contracts with. This facility employs adults with disabilities, a relationship the company is particularly proud of.

About Innofresh Products Inc: Innofresh Products is a CPG, Internet direct and commercial products company focused on manufacturing and marketing of branded and private label line of household, automotive and pet cleaning and air freshening products. The brands include Innofresh®, Fridge It® VisorFresh® and Earthfresh® Odor Absorbers.  Fridge-It refrigerator and freezer natural charcoal odor absorber and Innofresh odor eliminators are available online at www.innofresh.com or www.fridgeit.com for some additional product information.  Phone: 602-866-0411.

To view the Fridge It spot click here.

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5 top tips for finding the right odor absorber products.

Here are the 5 top ways to choose which odor absorber or air freshener that is right for you and will eliminate and remove odors. Smells, can come in all types and levels of odors.  To really make the best choice, the first step is to find out what is causing the odor .  The identification of the source of the odor will give you your next steps and lead to a product for removing the offending odors. This can be done in various ways, from removing the odor with an odor absorber or to cover up the odor with a scented product, such as an air freshener. Some odor products pull the odors  out of air and absorb them. Others products replace the odor with a more pleasing smell, such as citrus or cinnamon. 

Some products come in the form of sprays for temporary masking the smells. While other products can pull moisture out of the air to reduce a dampness and lessen the odor.  Most common is the use of a temporary spray that masks the smell, while other types pf sprays works with the fabric or carpet to freshen the fiber.  

5 top tips for finding the right odor absorber

 1: Activated Charcoal Odor Absorbers: These odor absorbers are natural, non toxic and fragrance free as an odor absorber solution by using Activated Charcoal filters.  Products such as Fridge It   cube or wafer is used for refrigerator odor elimination, as well as for dead mouse odor or closet odors.  Innofresh wafer odor eliminates for sport odor, footwear smells, pet odor, auto odors.   The odor absorber with activated charcoal has absorption into the filter and that traps the smell, so the odor or smell is gone.  This would be used in odor in refrigerators odors, freezers that smell and for ice that taste bad, smelly sneakers, autos that smell, RV’s , musty closets, basement odor, smelly laundry rooms and  for trash odor, pet odor and litter box odor. 

 2: Air freshening sprays: such as Ozium Timemist Fresheners which is a spray to mask the odors, is best used  in bathrooms, bedrooms or in large areas that need a fast freshening for odor.  

3: Moisture absorbers: Such as Damp Rid  uses materials that pull moisture out of the air, which then reduces the odors and musty smells that can come from moisture from a room or basement.  

4: Air fresheners oils, gels: Such Pure Linen odor absorbers or Cedar Magic as or other scented oils, plug-ins or gel air fresheners  are known for infusing a smell into cars, boats, bathrooms ect.

5:  Spray on  fresheners:  Such as Febreze is used as a fabric freshener for clothes, linens, drapes, rugs and furniture. The spray in this product attaches to the fabric which changes  the smell on fabric, cloths and carpet.  

One of the best options is to try to remove the odor all together.  This is better than masking them.  Check the labels on all odor removing products to be sure it is non toxic, no spill and what the warning may be for the product. If you have allergies than  using a product that traps and eliminates odors from food spills, pet dander, and from other musty smells, odors needs to be done without using overpowering fragrances.  The length of time you have or can tolerate to remover the odor is a key consideration. Is this a short-term odor or a longer odor problem.

 These are the top five ways to eliminate and remove odors.   The odor absorbers, Fridge It, can be ordered  from Innofresh.com , the other odor eliminating products  and air fresheners can be ordered at Odorabsorbers.com



Where do I buy Fridge-It?

Where can I buy Fridge It odor absorbers is frequently searched online, by those who know the product or read about the product . Fridge It is sold online, direct from the manufacturer,  as well found at retail by going to Fridge It Retailers

For many years FridgeIt was sold at WalMart and Linens n things for over 10 years, but not at the moment.  Fridge-It is the same natural activated charcoal odor absorber, now in cube and wafer.   Fridge It is made in the USA, at a plant that hires adults with disabilities.

Fridge It has grown in popularity and is now sold in 4 countries-  US, UK and Canada and Australia.  It is used for refrigerator and freezer odor, removing dead mouse odor from behind walls, closet odor and trash and garage that smells using natural activated charcoal, which is eco-friendly, fragrance free and non toxic.



Fridge It launches new TV Commerical- How do I get rid of that smell?
December 31, 2009, 8:46 pm
Filed under: activated carbon, activated charcoal, activated charcoal odor absorber, advice to get rid of a smell, advice to get rid of an odor, advice to remove odor, auto odors, bad smell in office fridge, bad tasting ice, closet odor, Does fridge It work, eco cleaning, eco friendly, enviromentally friendly odor absorber, freezer odor absorber, freezer smells bad, fridge and freezer odor, Fridge It, Fridge It TV commerical, garage odors, garbage and trash area, garbage disposal odor, garbage odors, garlic odor, how do I get rid of this smell, how to get rid of closet odors, how to get rid of odour, Ice machine smells, Innofresh, innofresh odor absorbers, Innofresh sport, linen odor, Natural odor absorber, Naturally activated charcoal odor absorbers, oder absorber, odor absorber, Odor Absorbers, odor advice, odor control product, Odor eliminator, Odor eliminators, odour absorber, Odour absorbers sold in England, odur absorber, Purple Cube, refrigerator odor, refrigerator odor absorber, refrigerator smells, restaurant odor absorber, RV fridge odors, RV odor, where to buy Fridge It, where to buy Innofresh | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Fridge It Natural Activated Charcoal Odor Absorbers kick off the year with a new 60 second TV commercial- How do I get rid of that smell- that was created, filmed and edited by Denver based Mantis Media TV.  The spot highlights all the uses of Fridge It odor absorber to get rid of odors and smells around the house, garage, fridge, freezer and closets.   The spot will run in US national, local, cable markets,in a version for DRTV and on their website.  “We used animation of the Fridge It cube to really show the process how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh, which owns the Fridge It brand.

“We are now selling Fridge It odor absorbers online in US, Canada, England and Australia as well as in retailers across the US, including Sur La Table, Gracious Home, Camping World.  Fridge It odour absorbers are sold also in  England in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as adding retail grocery and US commissary outlets. 

This Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Kallet.  He also noted that the Innofresh and Fridge It products are all made in the USA, at a manufacturing plant that hires adults with disabilities.

Here is a sneak peak at the commercial: Fridge It TV commercial:  How do I get rid of that smell?

For more information on Fridge It go to the company’s website at Innofresh.com




Removing a smell coming from kitchen cabinets.

I get lots of search requests on getting rid of odors or smells from kitchen cabinets.  Many are from homeowner who have just remodeled  their kitchen with brand new kitchen cabinets. The cabinets look like a dream, but the are very unhappy that the new cabinets ooze a horrible cabinet odors and stinky glue smell.  So bad they wished they had not changed the cabinets out.

The other type of cabinet odor removal search is from owners of homes that have lived in thier homes for many years or new home buyers who have just moved in and cannot stand the last owners odors left in their cabinets. The common complaint is there is an unpleasant odor coming from the kitchen when I open my kitchen cabinets.  Odors can also come from bathroom and garage cabinets,  as well as dresser draws.  The question searched always is: How do I get rid of this kitchen cabinet odor?

You can mask the odor with a scented over-spray. An air freshener will do this covering of odors for a short term fix.  If you are looking for get rid of the odor for good so you don’t smell it then you need to get an activated charcoal odor absorber like FridgeIt.    Fridge It odor absorbers have been used for over 10 years for cabinet and draw odors with great results.

 Just place one odor absorber inside each cabinet and you will notice the odors will be absorbed. They last up to 6 months, so this is long term odor elimination and absorption.



Fridge It in the linen closet absorbing odors.

Today we put away all the winter blankets in the linen closet. Refolded everything, threw out a few old pillows and tossed some frayed blankets. Revisited my grandmothers wonderful handy work that now that she is gone, I treasure so much.

As we cleaned what we noticed was a musty smell coming from the closet, even though it all was clean.  Just over time odors where building up and changing the smell of the linens, pillows, blanket and towels.

We also have a storage linen closet that also had a very musty linen closet smell. So this year we layered the blankets we were storing with Fridge It odor absorbers in the layers of blankets. It is the same product that works so well in refrigerators for odor.  It also works well for home smells, condo odors and for coop, flats and apartment odors.

 The closet , rooms or apartments have the same type of  contained area with air flow, so an activated odor absorber is a perfect solution.  So all summer as the heat rises, the linen odors  or house odors will be absorbed.  Good odor tip.  No odors means no re-cleaning next fall all the blankets.

Fridge It odor absorbers in linen closet with blankets being stored.

Fridge It odor absorbers in linen closet with blankets being stored.

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