Odor absorbers & air fresheners


Fridge It launches new TV Commercial- What’s that smell?
February 22, 2010, 11:57 pm
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 Fridge It launches new TV Commercial- What’s that smell?

Fridge It® brand Natural Activated Charcoal Odor Absorbers owned by Innofresh Products, Inc., has launched a 60 second and 30 second TV commercial: What’s that smell?  The spots highlight all the uses of Fridge-It odor absorbers to get rid of odors and smells around the house, garage, fridge, freezer and closets.  FRIDGE IT is an activated charcoal odor eliminator that is a fragrance free and non-toxic solution to eliminating refrigerator odors, freezer smells, bad smelling ice and odors all around the home.

To view the Fridge It spot click here.

The TV spot has been tested this past month on a variety of networks such as Fox-regionals, History Channel, SI TV, Do-it yourself Network, Food Network, The Weather Channel and CNBC.  It will now be rolled out to run in US national, cable markets and also featured on the Innofresh.com and Fridgeit.com websites.  “We are very pleased with the initial Fridge It TV commercial media test.  The use of animation of the Fridge It cube really shows the process of how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh. 

 “We sell Fridge It odor absorbers direct to consumers online at Innofresh.com and FridgeIt.com  in the US, Canada, England and Australia as well as through retailers across the US, including Sur La Table, Gracious Home and Camping World.  In England, Fridge It odour absorbers are sold also in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as retail grocery and US commissary outlets.”

The commercial was created, filmed and edited by Denver based Mantis Media TV. “The Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth in the odor elimination category.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Bruce Kallet. 

Headquartered in Phoenix, Arizona, the manufacturing is done exclusively in the USA at a production facility in upstate New York that the company contracts with. This facility employs adults with disabilities, a relationship the company is particularly proud of.

About Innofresh Products Inc: Innofresh Products is a CPG, Internet direct and commercial products company focused on manufacturing and marketing of branded and private label line of household, automotive and pet cleaning and air freshening products. The brands include Innofresh®, Fridge It® VisorFresh® and Earthfresh® Odor Absorbers.  Fridge-It refrigerator and freezer natural charcoal odor absorber and Innofresh odor eliminators are available online at www.innofresh.com or www.fridgeit.com for some additional product information.  Phone: 602-866-0411.

To view the Fridge It spot click here.



5 top tips for finding the right odor absorber products.

Here are the 5 top ways to choose which odor absorber or air freshener that is right for you and will eliminate and remove odors. Smells, can come in all types and levels of odors.  To really make the best choice, the first step is to find out what is causing the odor .  The identification of the source of the odor will give you your next steps and lead to a product for removing the offending odors. This can be done in various ways, from removing the odor with an odor absorber or to cover up the odor with a scented product, such as an air freshener. Some odor products pull the odors  out of air and absorb them. Others products replace the odor with a more pleasing smell, such as citrus or cinnamon. 

Some products come in the form of sprays for temporary masking the smells. While other products can pull moisture out of the air to reduce a dampness and lessen the odor.  Most common is the use of a temporary spray that masks the smell, while other types pf sprays works with the fabric or carpet to freshen the fiber.  

5 top tips for finding the right odor absorber

 1: Activated Charcoal Odor Absorbers: These odor absorbers are natural, non toxic and fragrance free as an odor absorber solution by using Activated Charcoal filters.  Products such as Fridge It   cube or wafer is used for refrigerator odor elimination, as well as for dead mouse odor or closet odors.  Innofresh wafer odor eliminates for sport odor, footwear smells, pet odor, auto odors.   The odor absorber with activated charcoal has absorption into the filter and that traps the smell, so the odor or smell is gone.  This would be used in odor in refrigerators odors, freezers that smell and for ice that taste bad, smelly sneakers, autos that smell, RV’s , musty closets, basement odor, smelly laundry rooms and  for trash odor, pet odor and litter box odor. 

 2: Air freshening sprays: such as Ozium Timemist Fresheners which is a spray to mask the odors, is best used  in bathrooms, bedrooms or in large areas that need a fast freshening for odor.  

3: Moisture absorbers: Such as Damp Rid  uses materials that pull moisture out of the air, which then reduces the odors and musty smells that can come from moisture from a room or basement.  

4: Air fresheners oils, gels: Such Pure Linen odor absorbers or Cedar Magic as or other scented oils, plug-ins or gel air fresheners  are known for infusing a smell into cars, boats, bathrooms ect.

5:  Spray on  fresheners:  Such as Febreze is used as a fabric freshener for clothes, linens, drapes, rugs and furniture. The spray in this product attaches to the fabric which changes  the smell on fabric, cloths and carpet.  

One of the best options is to try to remove the odor all together.  This is better than masking them.  Check the labels on all odor removing products to be sure it is non toxic, no spill and what the warning may be for the product. If you have allergies than  using a product that traps and eliminates odors from food spills, pet dander, and from other musty smells, odors needs to be done without using overpowering fragrances.  The length of time you have or can tolerate to remover the odor is a key consideration. Is this a short-term odor or a longer odor problem.

 These are the top five ways to eliminate and remove odors.   The odor absorbers, Fridge It, can be ordered  from Innofresh.com , the other odor eliminating products  and air fresheners can be ordered at Odorabsorbers.com



Fridge It launches new TV Commerical- How do I get rid of that smell?
December 31, 2009, 8:46 pm
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Fridge It Natural Activated Charcoal Odor Absorbers kick off the year with a new 60 second TV commercial- How do I get rid of that smell- that was created, filmed and edited by Denver based Mantis Media TV.  The spot highlights all the uses of Fridge It odor absorber to get rid of odors and smells around the house, garage, fridge, freezer and closets.   The spot will run in US national, local, cable markets,in a version for DRTV and on their website.  “We used animation of the Fridge It cube to really show the process how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh, which owns the Fridge It brand.

“We are now selling Fridge It odor absorbers online in US, Canada, England and Australia as well as in retailers across the US, including Sur La Table, Gracious Home, Camping World.  Fridge It odour absorbers are sold also in  England in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as adding retail grocery and US commissary outlets. 

This Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Kallet.  He also noted that the Innofresh and Fridge It products are all made in the USA, at a manufacturing plant that hires adults with disabilities.

Here is a sneak peak at the commercial: Fridge It TV commercial:  How do I get rid of that smell?

For more information on Fridge It go to the company’s website at Innofresh.com



Fridge-It and Activated Charcoal. Why it does work so well.

FRIDGE-IT® Activated Charcoal Odor Absorber is a highly effective odor absorber that works because of its unique, powerful, porous activated carbon filter and air flow design.  It is dust Free and Fragrance Free.

 What is Activated Carbon?

Activated carbon is a natural material that has been treated at extremely high temperature that results in literally millions of microscopic holes and pores inside and on the surface that make activated carbon one of the most porous materials known. The same type of carbon is also used in water treatment facilities and medical devices.

What Makes FRIDGE-IT® Work So Well?

FRIDGE-IT’s unique, patented process then takes activated carbon through another step call porous technology blending into a single molded carbon element. The result is highly effective odor absorption without small granules, powders or even carbon dust. When odors come in contact with the activated carbon, they are literally absorbed and neutralized. The amazing property of activated carbon is its ability to absorb enormous amounts of gases (odors) relative to its size.

FRIDGE-IT is chemical free, safe and effective. The FRIDGE-IT brand is the trusted name and well recognized as an effective, safe, versatile odor absorber for the kitchen and all around the home. Completely unscented so it doesn’t cover up odors – it gets rid of them. It is the environmentally friendly odor absorber for use all around the home.

FRIDGE – IT PERFORMANCE MATRIX : Its odor control is better than Baking Soda, Other Odor Activated Carbon Absorbers, Powders, Odor Absorber granules, salts, gels and sprays.

 Most effective in eliminating refrigerator odors. It is a consumer preference since it is versatile, no spills, no chemical sprays or gels.  Utilizes Activated Carbon – natures most effective odor natural odor absorber. Has been around for over 15 years so it has high brand recognition and is  Made in U.S.A.



Goodday mates, Fridge It now ships to Australia for odor elimination.

Flag of Austraila

Big news they now ship to Australia for odor elimination.Yes! You can now order and get shipping/post to Australia for online orders of Fridge it and Innofresh.  It is now open for Australia!  Fridge It naturally activated charcoal odor absorbers and Innofresh odor eliminators are great for the toughest odors.

Kitchen, pet, sport, shoe, car and so many other uses.  So no mater how you spell it, odor, odour, oder, odur we have the product for your odor elimination problems.  Yes Australia has been added as a shipping country, thanks to all who have been asking to be added to the ship to list.

This is in addition to shipping Innofresh and Fridge It  already to US, Canada and England.  The price is in US dollars. See the website for the charges for Australia.



Where to buy Fridge It.
May 5, 2009, 2:49 pm
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fridgeit comboWhere to buy “Fridge It®?    It is sold on-line and at retail, many on-line retailers carry it, and the manufacturer has its own buy direct website for Fridge it .  You can order by clicking here: Buy Fridge It. They ship quickly. Retailers such as Camping World, Sur La Table, US Commissaries and selected grocery chains carry Fridge It.

Fridge-It® odor absorbers use nature’s best odor-absorbing material – charcoal!  A patented porous process then activates the charcoal enabling it to target and neutralize odors. Made in the USA at a manufacturing  plant that hires adults with disabilities.

 Fridge-It® also provides a more convenient way of odor control without the mess of spills and clean up.  Just place one in the refrigerator and one in the freezer for amazing results. It is non-toxic, fragrance free and comes in cubes for bigger odors and wafer for hard to reach odor areas.

There is also a product for cars called Innofresh auto odor eliminator , sold at Checker auto, and many other auto supply stores as well as products for sport odor and pet odor.  For a catalog to order via mail contact customer service at: customerservice@Innofresh.com or 602-866-0411 or go online to order at Fridge It.

All products are sold online at Innofresh and is shipped in the US, and to Canada, England and Australia.

Not only is Fridge-It® great for the refrigerator and freezer, it also works well in other relatively small contained areas – closets, pet areas, lockers, gym bags, coolers, near garbage, diaper pails.