Odor absorbers & air fresheners


Fridge It launches new TV Commerical- How do I get rid of that smell?
December 31, 2009, 8:46 pm
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Fridge It Natural Activated Charcoal Odor Absorbers kick off the year with a new 60 second TV commercial- How do I get rid of that smell- that was created, filmed and edited by Denver based Mantis Media TV.  The spot highlights all the uses of Fridge It odor absorber to get rid of odors and smells around the house, garage, fridge, freezer and closets.   The spot will run in US national, local, cable markets,in a version for DRTV and on their website.  “We used animation of the Fridge It cube to really show the process how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh, which owns the Fridge It brand.

“We are now selling Fridge It odor absorbers online in US, Canada, England and Australia as well as in retailers across the US, including Sur La Table, Gracious Home, Camping World.  Fridge It odour absorbers are sold also in  England in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as adding retail grocery and US commissary outlets. 

This Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Kallet.  He also noted that the Innofresh and Fridge It products are all made in the USA, at a manufacturing plant that hires adults with disabilities.

Here is a sneak peak at the commercial: Fridge It TV commercial:  How do I get rid of that smell?

For more information on Fridge It go to the company’s website at Innofresh.com

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When odors are a nuisance, time to find out the where, what, how and who.

When odors become a nuisance, it is time to find out why.  Odor creates an early warning system that alerts the nose that something going on around you  is not right and begins to irritate your nose, sending signals to the brain and creates a pain point with odor. You then smell  the odor, think of it as something you need to fix, clean, or investigate. 

There can be good odors such as a camp fire, or onions cooking, but in most cases, odors mean something needs to be cleaned or fixed. If you smell smoke you look for a fire, if you smell odors you look for the source.

The thing about odor is it is very persistent. It keeps bugging you until you do something about it.  Doing something often leads to a search on the Internet as you try to describe the odor to a search engine and seek a solutions. You would rather tell a computer your odor problem then your friends and family.

The first step is to identify “where” the odor is coming from.  The where can tell you many things about how to get rid of  the odor or bad stinky smell.  Is it fixed by simply  just throwing  a dirty diaper? Or is it more serious, like something stinks and it is coming from inside a wall or coming from your closet, kitchen, fridge, freezer, shoe rack or car?

Once you have identified the general area of the odor, that the “what” comes in.  What kind of odor is it?  Is it a smelly sneaker? Is it a cooked fish smell or a smelly carpet or a cat litter box? is it something you can smell put cannot see?

Once you know the what, then the question can be searched on “how” do I get rid of the specific odor? Or if you can get even more specific: How to I get rid of the odor in my refrigerator? Or even more specific in detail like, how do I get rid of the onion odor in my ice maker in the freezer. The more specific you can be the better the solution will be.

This leads to the “who” of odors.  Who should I trust and choose to fix my problem.  Is is a search that leads you to a  product like an odor absorber? What is the product about?  Is it environmentally friendly? Can it really fix the problem and keep it solved in the longterm. Read the label, is the product non toxic? Is it fragrance free or scented.  What are the warnings.

Do I need an air freshener spray that will fix the problem right now, or I need to call in someone who will do the job like a carpet cleaner or a mold specialist?

Yes ,odors are a nuisance and thank goodness they are, so in their own way odors help you.  They give you the heads up that you need to get rid of that odor or smelly problem right away. Happy odor web searching.



Watch Food Detective on Food Network – the 5-second rule on charcoal odor absorbers.
May 29, 2009, 3:12 am
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This episode is back and does a really great segment on activated charcoal as on odor absorber compared to baking soda. What is really exciting is at the end of the segment, Ted Allen holds up a purple cube and it is a Fridge It  activated charcoal odor absorber and says it is a good option for activated charcoal odor absorbers. Go Fridge It.
Dont’ miss the episode:
The 5-Second Rule
Episode OF0101Here is what it is about:  Can I really eat something off the floor if I pick it up in less than 5 seconds? How do I stop my mouth from burning after I’ve eaten spicy food? Is the baking soda in my fridge doing anything? Ted Allen and his culinary sleuths set out to prove the answers to these questions, once and for all!
Tune In:


Where to buy Fridge It.
May 5, 2009, 2:49 pm
Filed under: activated carbon, activated charcoal, Air fresheners, apartment odor, auto odors, baby blanket odor, bad odour, bad smell in instrument case, bad smell in office fridge, bad tasting ice, band room odors., basement odor, bathroom cabinet odor, blanket odor, blanket smells, boat odor, book has odor, book odor, bus odor, cabinets stink, cancer treatment odors, Car odors, cat food odor, cat odor, cigar smell, cigarette odor, classroom odor, closet odor, condo odor, cooking odor, cooking smells, cottage odor, cottage smells, Damp closet odor, dead mouse in wall, dead mouse odor, dead mouse smell, deodorizer, diaper pail odor, Diaper pail odors, dieting with odor absorbers, dog food odor, dog odor, dorm room odors, dresser draw odor, drum case odor, eco cleaning, eco friendly, Economy, enviromentally friendly odor absorber, fish odor, foot ball odor, foot odors, football odor, footware odor, Forclosed homes have a odor, foul oder in purse, foul odor in purse, foul smell in purse, freezer odor absorber, freezer odors, freezer smells bad, fridge and freezer odor, Fridge It, garage cabinet odor, garage odors, garbage and trash area, garbage disposal odor, garbage odors, garlic odor, gerbil odor, get rid of babies diaper pail odor, get rid of office odor, Getting rid of guitar case odor, green cleaning, guitar case odor, guitar case smell, gym bag odors, gym locker smell, home has odor, hotel room smells, How to get rid of a dead mouse smell, how to get rid of closet odors, how to get rid of odour, hurricane odor, Ice machine smells, ice maker, Innofresh, innofresh odor absorbers, instrument case odor, kitchen cabinet odor, kitchen odor, kitchen smells, linen musty smell, linen odor, locker room odor, Luggage odor, luggage odors, luggage smell, magazine odor, medical treatment odors, mini fridge, mold smell, motor home odor, motorhome odor, mouse smell in wall, music book odor, music case odor, musty closet odor, musty closet smell, musty smell, My dresser has a smell, Natural odor absorber, Naturally activated charcoal odor absorbers, oder absorber, odor, odor absorber, Odor Absorbers, odor control product, Odor eliminator, Odor eliminators, odor remover, odors, odour absorber, odur absorber, office odor, office smell, onion odor, onion smell in fridge, Packaging odor, pet odors, pillow odor, pipe odor, plane odor, Purple Cube, purse odor, purse smells, refrigerator odor, refrigerator odor absorber, refrigerator smells, restaurant odor absorber, RV fridge odors, RV odor, saxphone case odor. trombone case odor, sheets have an odor, smell, smells, smelly odour, smelly purse, sneaker odors, sports odor, storage odor, storing quilts, strong odor, top ways to get rid of smell, towel odor, train odor, trash odor, trombone case freshener, truck odor, trumpet case odor, Uncategorized, under sink odor, where to buy Fridge It, where to buy Innofresh, work refrigerators | Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

fridgeit comboWhere to buy “Fridge It®?    It is sold on-line and at retail, many on-line retailers carry it, and the manufacturer has its own buy direct website for Fridge it .  You can order by clicking here: Buy Fridge It. They ship quickly. Retailers such as Camping World, Sur La Table, US Commissaries and selected grocery chains carry Fridge It.

Fridge-It® odor absorbers use nature’s best odor-absorbing material – charcoal!  A patented porous process then activates the charcoal enabling it to target and neutralize odors. Made in the USA at a manufacturing  plant that hires adults with disabilities.

 Fridge-It® also provides a more convenient way of odor control without the mess of spills and clean up.  Just place one in the refrigerator and one in the freezer for amazing results. It is non-toxic, fragrance free and comes in cubes for bigger odors and wafer for hard to reach odor areas.

There is also a product for cars called Innofresh auto odor eliminator , sold at Checker auto, and many other auto supply stores as well as products for sport odor and pet odor.  For a catalog to order via mail contact customer service at: customerservice@Innofresh.com or 602-866-0411 or go online to order at Fridge It.

All products are sold online at Innofresh and is shipped in the US, and to Canada, England and Australia.

Not only is Fridge-It® great for the refrigerator and freezer, it also works well in other relatively small contained areas – closets, pet areas, lockers, gym bags, coolers, near garbage, diaper pails.


Flickr Photo stream of Fridge It and Innofresh in use

Check out these in use photos for more ideas on how to use these odor absorsbers  http://www.flickr.com/photos/34255669@N02/

Since 1992, Innofresh Products, Inc. activated carbon air freshener products have been on the leading edge of odor elimination science utilizing activated carbon technology also found in advanced medical and water treatment applications. While other companies offer scented products that just cover up odors, we approach the problem of odors differently by developing odor absorbers that eliminate the odors permanently rather than masking them with a fragrance that only covers up odors. Activated carbon has been used in other fields for years such as in medical devices and for water treatment as an exceptional material to eliminate contaminates.

  • Fridge It odor eliminator 
  •  Innofresh odor absorber

We first applied activated carbon technology to the consumer marketplace with our FRIDGE-IT® odor absorber – an advanced fragrance free odor eliminator in a popular “Cube” shape. Since we’ve introduced Fridge-It®, this product has become recognized as a superior odor absorber for applications throughout the home including refrigerator and freezer, but also, under sink, near trash, closets, storage, garage, diaper pail, cabinets and other many other problem areas. The best results are always guaranteed. Fridge-It® has even received national news coverage for its ability to absorb odors.

Since then, under the Innofresh™ brand, we have continued our mission of exploring safe and effective alternatives to other fragranced spray, powder, gel and oil products with our extended line of consumer air freshener solutions for a variety of other specialized areas such as cat litter boxes and small animal cages again utilizing safe, natural and highly effective activated carbon with our Innofresh PET odor absorber.

To address problem odors in the automotive area including odors in cars and trucks from cigarette smoke, pet odors and food spills, our Innofresh AUTO odor eliminator is available in a convenient clip on and hanging format. We also know that some people also enjoy a light fragranced air freshener.  Unlike many other overpowering fragrances in gels and oils, our technology actually encapsulates fragrances into a convenient plastic clip on case that delivers a light and consistent fresh and clean scent.

 -Pet   -Auto  -Shoe  -Sport – Closet
 -Refrigerator -Freezer -Home -Trash

We proudly offer our extended line of household, pet and automotive odor absorbers and air fresheners for the retail, commercial and industrial markets including a variety of branded and private label products and packaging options. For more information about our private label odor absorbers and commercial applications, please contact us.

Our product development and research team is dedicated to provide innovative new odor absorbing solutions that address true consumer demand. We strive to provide the most superior air freshening products possible with classic and innovative scented products but also advanced fragranced free activated carbon odor absorbers.

Our products are all manufactured exclusively in the U.S. in a state of the art production facility by dedicated team members whose mission it is to provide the public with the best odor absorbing and air freshening products possible.

Innofresh Products Inc.
P.O. Box 9921, Phoenix, AZ 85068
Phone (602) 866-0411, Fax (602) 866-0342
Contact Us



Fridge It discount offer code.

Did you know that FRIDGE IT is offering 10% off right now with promotional code. Smart little purple cube. http://www.innofresh.wordpress.com



What is with all the odor absorber questions this week. Stinky life set in?

 Whats up with odor absorber questions this week .  Did everybody stay home due to the recession and find out their house stinks or their fridge smells?.  Finally visit their teenage boys room to get a whiff of “Boy Smell”?

Here  is just a sample of the questions I got this week about odor and  asking if you could use Fridge It odor Absorbers   to get rid of the odors.  By the way it works great for all these odor issues.

The best ones this week are: How to get  rid of ice maker smell?  How to remove refrigerator taste?  How to remove smell from socks? 

My car stinks,  get rid of odor from bad smelling closet wood?   How to remove cigarette smell from purse?  How to get ice not to absorb freezer odor?  How to get rid of musty odor in luggage?  How to avoid gym bag smell or my gym bag stinks. 

 These they are the top odor elimination questions of the week and all can have the same answer.  Use an activated charcoal odor absorber like Innofresh odor eliminator or Fridge It odor absorber and it will trap the odors without adding another scent. Done, over and out.