Odor absorbers & air fresheners


Fridge It launches new TV Commerical- How do I get rid of that smell?
December 31, 2009, 8:46 pm
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Fridge It Natural Activated Charcoal Odor Absorbers kick off the year with a new 60 second TV commercial- How do I get rid of that smell- that was created, filmed and edited by Denver based Mantis Media TV.  The spot highlights all the uses of Fridge It odor absorber to get rid of odors and smells around the house, garage, fridge, freezer and closets.   The spot will run in US national, local, cable markets,in a version for DRTV and on their website.  “We used animation of the Fridge It cube to really show the process how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh, which owns the Fridge It brand.

“We are now selling Fridge It odor absorbers online in US, Canada, England and Australia as well as in retailers across the US, including Sur La Table, Gracious Home, Camping World.  Fridge It odour absorbers are sold also in  England in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as adding retail grocery and US commissary outlets. 

This Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Kallet.  He also noted that the Innofresh and Fridge It products are all made in the USA, at a manufacturing plant that hires adults with disabilities.

Here is a sneak peak at the commercial: Fridge It TV commercial:  How do I get rid of that smell?

For more information on Fridge It go to the company’s website at Innofresh.com

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INNOFRESH® Sport Odor eliminator- For gym bags, sports equipment, athletic shoes and lockers.

INNOFRESH® SPORT Odor Eliminator- For gym bags, sports equipment, athletic shoes and lockers
FRAGRANCE FREE, ELIMINATES ODORS- LAST 4 MONTHS , Activated Charcoal Filter, Made in USA

Innofresh® SPORT Activated Charcoal Odor Absorber is designed to safely eliminate the toughest odors in your sports equipment, gym bags, lockers, footwear and closets.  Convenient size and clip-on makes it easy to use everywhere.  No more messy sprays, powders, gels and spills. Non-toxic and Fragrance Free.

Advanced natural activated charcoal filter traps and neutralizes odors that linger on fabrics, athletic shoes, apparel, sports gear and inside gym bags and lockers.  Perfect for all sport odors including hockey equipment, football pads and other athletic gear you can’t easily wash.

  •  Safely eliminates unpleasant odors without irritating fragrances.  Absorbs odors – doesn’t mask them with strong scents that may even aggravate allergies and damage fabric and gear.
  •  Just one SPORT Odor Eliminator starts working immediately.  Its odor fighting activated charcoal  is powerful enough to eliminate even the toughest odors on athletic equipment, apparel and in lockers.

Ready to use – Simply hang, place or clip onto or near athletic equipment and gear, inside shoes overnight and inside gym bags and lockers.  For pads and apparel that can’t be easily washed, place items inside sealed container along with one or two SPORT odor eliminators overnight.  For tougher odors, additional odor eliminators can be used.  It’s that easy.

Innfresh sport  is designed to allow maximum air flow over a highly porous, activated surface of natural charcoal, virtually soaking up and neutralizing odors.

Innofresh odor absorbers are Patent: # DES. 384,408
Manufactured by Innofresh Products, Inc.  PO Box 9921, Phoenix, AZ 85068
www.Innofresh.com