Odor absorbers & air fresheners


Fridge It launches new TV Commercial- What’s that smell?
February 22, 2010, 11:57 pm
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 Fridge It launches new TV Commercial- What’s that smell?

Fridge It® brand Natural Activated Charcoal Odor Absorbers owned by Innofresh Products, Inc., has launched a 60 second and 30 second TV commercial: What’s that smell?  The spots highlight all the uses of Fridge-It odor absorbers to get rid of odors and smells around the house, garage, fridge, freezer and closets.  FRIDGE IT is an activated charcoal odor eliminator that is a fragrance free and non-toxic solution to eliminating refrigerator odors, freezer smells, bad smelling ice and odors all around the home.

To view the Fridge It spot click here.

The TV spot has been tested this past month on a variety of networks such as Fox-regionals, History Channel, SI TV, Do-it yourself Network, Food Network, The Weather Channel and CNBC.  It will now be rolled out to run in US national, cable markets and also featured on the Innofresh.com and Fridgeit.com websites.  “We are very pleased with the initial Fridge It TV commercial media test.  The use of animation of the Fridge It cube really shows the process of how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh. 

 “We sell Fridge It odor absorbers direct to consumers online at Innofresh.com and FridgeIt.com  in the US, Canada, England and Australia as well as through retailers across the US, including Sur La Table, Gracious Home and Camping World.  In England, Fridge It odour absorbers are sold also in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as retail grocery and US commissary outlets.”

The commercial was created, filmed and edited by Denver based Mantis Media TV. “The Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth in the odor elimination category.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Bruce Kallet. 

Headquartered in Phoenix, Arizona, the manufacturing is done exclusively in the USA at a production facility in upstate New York that the company contracts with. This facility employs adults with disabilities, a relationship the company is particularly proud of.

About Innofresh Products Inc: Innofresh Products is a CPG, Internet direct and commercial products company focused on manufacturing and marketing of branded and private label line of household, automotive and pet cleaning and air freshening products. The brands include Innofresh®, Fridge It® VisorFresh® and Earthfresh® Odor Absorbers.  Fridge-It refrigerator and freezer natural charcoal odor absorber and Innofresh odor eliminators are available online at www.innofresh.com or www.fridgeit.com for some additional product information.  Phone: 602-866-0411.

To view the Fridge It spot click here.

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Talking odors, what’s your smelly problem?
November 30, 2009, 5:40 pm
Filed under: activated charcoal, activated charcoal odor absorber, advice to remove odor, cigarette odor, closet odor, cooking odor, dead mouse in wall, dead mouse odor, dead mouse smell, dead rat odor, deodorizer, diaper pail odor, Diaper pail odors, Does fridge It work, dog food odor, dog odor, eco cleaning, eco friendly, enviromentally friendly odor absorber, fish odor, foot odors, freezer odor absorber, Fridge It, gerbil odor, get rid of babies diaper pail odor, get rid of office odor, Getting rid of guitar case odor, green cleaning, guitar case odor, gym bag odors, gym locker smell, home has odor, hotel room odor, how do I get rid of this smell, How to get rid of a dead mouse smell, hurricane odor, ice maker, Innofresh, kitchen odor, locker room odor, luggage odors, magazine odor, motorhome odor, musty closet odor, musty closet smell, My dresser has a smell, Natural odor absorber, Naturally activated charcoal odor absorbers, odor, odor absorber, Odor Absorbers, odor control product, Odor eliminator, Odor eliminators, odor from counter tops, odors, odour absorber, office odor, office smell, onion odor, pet odors, pipe odor, Purple Cube, refrigerator odor, refrigerator odor absorber, refrigerator smells, restaurant odor absorber, sheets have a smell, smell, smells, smelly odour, sneaker odors, storage odor, top ways to get rid of smell, train odor, where to buy Fridge It, where to buy Innofresh, winter proofing from odors or smells, winterizing your cabin or cottage from odors, work refrigerators | Tags: , , , , , , , , , , , , , , , , , , , , ,

 Odors are something you don’t ask your neighbors for advice on.  It is something you don’t want to talk to anybody about, but you do want to get rid of the odor or find out what kind of  odor it is . Or you have reached your nose pain point and you just want to find out how to get rid of the odor and be on your way. 

Searches for information on odor and odor elimination to gain internet advice on odors are extensive.  But why?  My thought is that odors are like bugs, there are so many types and that your don’t want to keep them; you want to get rid of rid of them as quickly as possible and you do not want to talk to anyone about your problem. What could possibly be on the life list to get rid or seek how do I get rid of that smell, and what should I use to fix this odor problem I have?  

Asking questions to the internet is the best step.  How can you get rid of an odor or a smell of a: Mice, rats, bugs, weeds, neighbor, boyfriend, old clothes may be at the top of the list getting rid of an odor.  So talk odors to your computer, it won’t tell anyone.  So what type of smell are you trying to get rid of?  What odor has become so offensive that you focused on getting advice on?

A great Q&A is at Innofresh website, check it out.



Fridge-It and Activated Charcoal. Why it does work so well.

FRIDGE-IT® Activated Charcoal Odor Absorber is a highly effective odor absorber that works because of its unique, powerful, porous activated carbon filter and air flow design.  It is dust Free and Fragrance Free.

 What is Activated Carbon?

Activated carbon is a natural material that has been treated at extremely high temperature that results in literally millions of microscopic holes and pores inside and on the surface that make activated carbon one of the most porous materials known. The same type of carbon is also used in water treatment facilities and medical devices.

What Makes FRIDGE-IT® Work So Well?

FRIDGE-IT’s unique, patented process then takes activated carbon through another step call porous technology blending into a single molded carbon element. The result is highly effective odor absorption without small granules, powders or even carbon dust. When odors come in contact with the activated carbon, they are literally absorbed and neutralized. The amazing property of activated carbon is its ability to absorb enormous amounts of gases (odors) relative to its size.

FRIDGE-IT is chemical free, safe and effective. The FRIDGE-IT brand is the trusted name and well recognized as an effective, safe, versatile odor absorber for the kitchen and all around the home. Completely unscented so it doesn’t cover up odors – it gets rid of them. It is the environmentally friendly odor absorber for use all around the home.

FRIDGE – IT PERFORMANCE MATRIX : Its odor control is better than Baking Soda, Other Odor Activated Carbon Absorbers, Powders, Odor Absorber granules, salts, gels and sprays.

 Most effective in eliminating refrigerator odors. It is a consumer preference since it is versatile, no spills, no chemical sprays or gels.  Utilizes Activated Carbon – natures most effective odor natural odor absorber. Has been around for over 15 years so it has high brand recognition and is  Made in U.S.A.



Goodday mates, Fridge It now ships to Australia for odor elimination.

Flag of Austraila

Big news they now ship to Australia for odor elimination.Yes! You can now order and get shipping/post to Australia for online orders of Fridge it and Innofresh.  It is now open for Australia!  Fridge It naturally activated charcoal odor absorbers and Innofresh odor eliminators are great for the toughest odors.

Kitchen, pet, sport, shoe, car and so many other uses.  So no mater how you spell it, odor, odour, oder, odur we have the product for your odor elimination problems.  Yes Australia has been added as a shipping country, thanks to all who have been asking to be added to the ship to list.

This is in addition to shipping Innofresh and Fridge It  already to US, Canada and England.  The price is in US dollars. See the website for the charges for Australia.



Removing a smell coming from kitchen cabinets.

I get lots of search requests on getting rid of odors or smells from kitchen cabinets.  Many are from homeowner who have just remodeled  their kitchen with brand new kitchen cabinets. The cabinets look like a dream, but the are very unhappy that the new cabinets ooze a horrible cabinet odors and stinky glue smell.  So bad they wished they had not changed the cabinets out.

The other type of cabinet odor removal search is from owners of homes that have lived in thier homes for many years or new home buyers who have just moved in and cannot stand the last owners odors left in their cabinets. The common complaint is there is an unpleasant odor coming from the kitchen when I open my kitchen cabinets.  Odors can also come from bathroom and garage cabinets,  as well as dresser draws.  The question searched always is: How do I get rid of this kitchen cabinet odor?

You can mask the odor with a scented over-spray. An air freshener will do this covering of odors for a short term fix.  If you are looking for get rid of the odor for good so you don’t smell it then you need to get an activated charcoal odor absorber like FridgeIt.    Fridge It odor absorbers have been used for over 10 years for cabinet and draw odors with great results.

 Just place one odor absorber inside each cabinet and you will notice the odors will be absorbed. They last up to 6 months, so this is long term odor elimination and absorption.



Getting rid of guitar case odor and music instrument case smells.

If you have a guitar case or any music instrument case with odors such as strong music case odor, smoky case smell or musty case or the instrument has given it a smell and you tried airing the guitar case out and you are now searching on line as to how to get that guitar case odor smell out of it?  There is an easy fix.   Use a Fridge It odor absorber. It is made of activated charcoal, non toxic and is fragrance free.  Also works on other music instrument’s like trombone case needing a freshener.

Place the odor absorber inside the case and close it up for 24 to 48 hours. It will absorb the odors inside the case.  If the odor is the outside of the case. Place the case in a large garbage bag with the odor absorber(s) and seal the bag. That will absorb the outside case odors. 

It will not work for guitar cases that are water damages or wet.  The case  need to be dry when you attempt to use the odor absorber. Fridge It is the same product that absorbs odors from inside refrigerators and freezers.  The activated carbon can absorb and trap the odors in any enclosed space with airflow,  just like it does a fridge.  It also works great for pet, closet, car or room odors.   Anything that has an enclosed area or that you can create an enclosed area can be used to remove odor from. Check out their web site for more info. FridgeIt.



Kitchen Odors need a targeted approach for elimination.

There is plenty of good, and not so good, advise about eliminating kitchen and household odors and in particular, getting rid of the odors and smells that come from the kitchen.   Other than the noticeable odors that are from the bathrooms, or perhaps the room with the 3 cats and their litter boxes in the house, the kitchen usually in the culprit for the majority of the odor or “house smell” that is noticed almost immediately when entering a home or apartment.  The reason is that there are more sources of odor from that one room – the kitchen, than all other combined areas of the home.   As you walk into your home, likely first impression will come from the nose if it’s bad.  Instead, if the smell is clean and fresh, then you’re more likely to impress visitors with a pleasant welcome that says that you care.

 To effectively combat against kitchen odors, you need to take a targeted approach to each of the problems or sources of odor and not try to eliminate the odors by simply spraying some “odor eliminator” into the air.   These do very little to eliminate the odor for good.  What you need is to be armed with effective and specific solutions.

 There are plenty of products that are available to clean surfaces and counter-tops and for the most part they are all good.   Thankfully now, many “natural” products are available that are as good as or better than some leading brands.   Keeping surfaces clean regularly and also immediately after use is always an important and easy way to reduce odor build-up in the first place.   But, no matter how diligent you are, there are specific problem areas that you need to address.

Refrigerator- You would be surprised to learn how much a smelly refrigerator can lead to a smelly kitchen, not to mention having your strawberries taste like onions and your ham like fish.   It’s of course important to keep your refrigerator clean from spills but to actually eliminate lingering odors, go for the power of activated carbon in a product like Fridge It activated carbon odor absorbers.   The natural, fragrance free activated carbon filter literally soaks up odors better than baking soda, coffee, and vinegar combined.   All you have to do is hang or place one on each shelf for incredible effectiveness.  Also Fridge It can be used with great results in your freezer too if your ice is tasting or smelling off.

 Garbage/Trash area – The smell of garbage can quickly permeate the entire house.   To eliminate this problem, again use the power of activated carbon.  Fridge It odor absorbers easily clip on to, or hang from trash cans.  Just keep a couple near by your trash can and odors get stopped in their tracks.

 Garbage Disposal –  There are several ways to keep odors away here.  Pouring baking soda down the drain with water helps but another product that does a nice job is Plink Disposal Cleaner.   The unique little balls break open to deodorize the disposal and dissolve some of the oil and fat build ups that are causing the smell.

 Stove Top Vent – As grease and oils build up, so will odors.   Use a natural lemon or orange based degreaser to wipe away build ups.  These products effectively cut through grease so you can easily wipe it away and leaves no residue.   There are several effective and natural cleaners available for this.

 Cabinets – Cabinets are another unsuspecting source of kitchen odor as they store food, oil, damp dashes and glasses and other assorted kitchen items.    A great way to eliminate this as a cause for kitchen odors is to place a FRIDGE IT odor absorber in each cabinet, getting rid of the odor at the source.

 Under Sink – Another area that is a culprit for odors resulting from moisture, trash and storage is definitely under the sink.   This is another great place for hanging or placing a couple of FRIDGE IT activated carbon odor absorbers.  It’s that easy.

 So, the bottom line is keep your kitchen surfaces and floors clean but use activated carbon odor absorbers like FRIDGE IT for targeted areas and natural greaser’s and deodorizes for garbage disposals and hood vents.