Odor absorbers & air fresheners


Fridge It launches new TV Commercial- What’s that smell?
February 22, 2010, 11:57 pm
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 Fridge It launches new TV Commercial- What’s that smell?

Fridge It® brand Natural Activated Charcoal Odor Absorbers owned by Innofresh Products, Inc., has launched a 60 second and 30 second TV commercial: What’s that smell?  The spots highlight all the uses of Fridge-It odor absorbers to get rid of odors and smells around the house, garage, fridge, freezer and closets.  FRIDGE IT is an activated charcoal odor eliminator that is a fragrance free and non-toxic solution to eliminating refrigerator odors, freezer smells, bad smelling ice and odors all around the home.

To view the Fridge It spot click here.

The TV spot has been tested this past month on a variety of networks such as Fox-regionals, History Channel, SI TV, Do-it yourself Network, Food Network, The Weather Channel and CNBC.  It will now be rolled out to run in US national, cable markets and also featured on the Innofresh.com and Fridgeit.com websites.  “We are very pleased with the initial Fridge It TV commercial media test.  The use of animation of the Fridge It cube really shows the process of how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh. 

 “We sell Fridge It odor absorbers direct to consumers online at Innofresh.com and FridgeIt.com  in the US, Canada, England and Australia as well as through retailers across the US, including Sur La Table, Gracious Home and Camping World.  In England, Fridge It odour absorbers are sold also in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as retail grocery and US commissary outlets.”

The commercial was created, filmed and edited by Denver based Mantis Media TV. “The Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth in the odor elimination category.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Bruce Kallet. 

Headquartered in Phoenix, Arizona, the manufacturing is done exclusively in the USA at a production facility in upstate New York that the company contracts with. This facility employs adults with disabilities, a relationship the company is particularly proud of.

About Innofresh Products Inc: Innofresh Products is a CPG, Internet direct and commercial products company focused on manufacturing and marketing of branded and private label line of household, automotive and pet cleaning and air freshening products. The brands include Innofresh®, Fridge It® VisorFresh® and Earthfresh® Odor Absorbers.  Fridge-It refrigerator and freezer natural charcoal odor absorber and Innofresh odor eliminators are available online at www.innofresh.com or www.fridgeit.com for some additional product information.  Phone: 602-866-0411.

To view the Fridge It spot click here.

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Where do I buy Fridge-It?

Where can I buy Fridge It odor absorbers is frequently searched online, by those who know the product or read about the product . Fridge It is sold online, direct from the manufacturer,  as well found at retail by going to Fridge It Retailers

For many years FridgeIt was sold at WalMart and Linens n things for over 10 years, but not at the moment.  Fridge-It is the same natural activated charcoal odor absorber, now in cube and wafer.   Fridge It is made in the USA, at a plant that hires adults with disabilities.

Fridge It has grown in popularity and is now sold in 4 countries-  US, UK and Canada and Australia.  It is used for refrigerator and freezer odor, removing dead mouse odor from behind walls, closet odor and trash and garage that smells using natural activated charcoal, which is eco-friendly, fragrance free and non toxic.



Getting rid of Musty Closet Odor

Musty closet odors seem to be more popular topic  in winter for top ways to get rid of odors and smells in your home. Winter keeps you in the house and sniffing around what is causing the stink.

Musty closets smells can start in clothes, sneakers or the carpet and then transfer to whatever else you have stored in your closet. It can also start from cardboard boxes stored for years in the top of the closet or sporting equipment stored in the bottom of the closet.

Odors can also grow in clothes that  worn and not washed and then hung or thrown into the closet, having the odors grow over time and transfer to the other clothes. Worn socks thrown into the bottom of the closet is a common cause.

One of the other big area of musty closet odor is pets going into the closet to go to the bathroom in the closet and you not finding it until the smell grows and gets “musty”.

The solution  is using a  Charcoal odor absorbers  like Innofresh Products  brands that will take the must smell out of the air in no time and keep the odors absorbed for up to 4 months.  It can really help and absorb odors that are growing in your closets.



How to get rid of dead mouse smell in wall.

If you want to get rid of the odor of having a dead mouse die in your closet or in the wall, that 6 Fridge It odor absorbers   works well. www.fridgeit.com placed in the closet will take care of the smell until the mouse is decomposed and no longer smelling.  The reviews say that it did the job to take care of odors of dead mouse or other small animals that my die in the wall or die in the closet.

Another person thought her problem was a dead mouse and it turned out to be mold, thus the Fridge It did not work as well since the mold was growing.  She had to get a specialist for that mold problem. 

So Fridge It is great for a dead mouse smell if it is really bad odor you may need to use up to 6 cubes, not so good for mold which needs professional treatment in addition to using a odor absorbers.  You can contact at www.Innofresh.com or email info@Innofresh.com or call customer service at 602-866-0411.