Odor absorbers & air fresheners


Fridge It launches new TV Commercial- What’s that smell?
February 22, 2010, 11:57 pm
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 Fridge It launches new TV Commercial- What’s that smell?

Fridge It® brand Natural Activated Charcoal Odor Absorbers owned by Innofresh Products, Inc., has launched a 60 second and 30 second TV commercial: What’s that smell?  The spots highlight all the uses of Fridge-It odor absorbers to get rid of odors and smells around the house, garage, fridge, freezer and closets.  FRIDGE IT is an activated charcoal odor eliminator that is a fragrance free and non-toxic solution to eliminating refrigerator odors, freezer smells, bad smelling ice and odors all around the home.

To view the Fridge It spot click here.

The TV spot has been tested this past month on a variety of networks such as Fox-regionals, History Channel, SI TV, Do-it yourself Network, Food Network, The Weather Channel and CNBC.  It will now be rolled out to run in US national, cable markets and also featured on the Innofresh.com and Fridgeit.com websites.  “We are very pleased with the initial Fridge It TV commercial media test.  The use of animation of the Fridge It cube really shows the process of how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh. 

 “We sell Fridge It odor absorbers direct to consumers online at Innofresh.com and FridgeIt.com  in the US, Canada, England and Australia as well as through retailers across the US, including Sur La Table, Gracious Home and Camping World.  In England, Fridge It odour absorbers are sold also in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as retail grocery and US commissary outlets.”

The commercial was created, filmed and edited by Denver based Mantis Media TV. “The Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth in the odor elimination category.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Bruce Kallet. 

Headquartered in Phoenix, Arizona, the manufacturing is done exclusively in the USA at a production facility in upstate New York that the company contracts with. This facility employs adults with disabilities, a relationship the company is particularly proud of.

About Innofresh Products Inc: Innofresh Products is a CPG, Internet direct and commercial products company focused on manufacturing and marketing of branded and private label line of household, automotive and pet cleaning and air freshening products. The brands include Innofresh®, Fridge It® VisorFresh® and Earthfresh® Odor Absorbers.  Fridge-It refrigerator and freezer natural charcoal odor absorber and Innofresh odor eliminators are available online at www.innofresh.com or www.fridgeit.com for some additional product information.  Phone: 602-866-0411.

To view the Fridge It spot click here.



Removing a smell coming from kitchen cabinets.

I get lots of search requests on getting rid of odors or smells from kitchen cabinets.  Many are from homeowner who have just remodeled  their kitchen with brand new kitchen cabinets. The cabinets look like a dream, but the are very unhappy that the new cabinets ooze a horrible cabinet odors and stinky glue smell.  So bad they wished they had not changed the cabinets out.

The other type of cabinet odor removal search is from owners of homes that have lived in thier homes for many years or new home buyers who have just moved in and cannot stand the last owners odors left in their cabinets. The common complaint is there is an unpleasant odor coming from the kitchen when I open my kitchen cabinets.  Odors can also come from bathroom and garage cabinets,  as well as dresser draws.  The question searched always is: How do I get rid of this kitchen cabinet odor?

You can mask the odor with a scented over-spray. An air freshener will do this covering of odors for a short term fix.  If you are looking for get rid of the odor for good so you don’t smell it then you need to get an activated charcoal odor absorber like FridgeIt.    Fridge It odor absorbers have been used for over 10 years for cabinet and draw odors with great results.

 Just place one odor absorber inside each cabinet and you will notice the odors will be absorbed. They last up to 6 months, so this is long term odor elimination and absorption.



Yes, Fridge It odor absorber was sold in Walmart for many years.
September 25, 2008, 3:12 pm
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Fridge it and Innofresh product lineA question to my blog, is this the same Fridge It  products that sold on clip strips and in the kitchen gadgets section in Walmart for years and now I cannot find it?

Yes ….this is the same Fridge It  “purple cube” that you came to know, trust and love.  It is the same naturally activated carbon odor absorber that may of you have bought at Walmart for over 10 years.  Yes, Fridge It is still made all in the US and is manufactured at a plant that hires adults with disabilities that puts them to gainful work. So feel good about that.

The update is at the moment, they are not available in Walmart, but they do that to suppliers on occasion, and then they put it back in.  So If you love Fridge It  as much as I do, then ask every time you go into Walmart to – Bring Fridge It Charcoal odor absorber back.

They now have a great way to order on-line directly from the manufacturer.  They say they ship quickly to US, UK and Canada. The product is sold in the US, Canada, England, Ireland, Australia, New Zealand and India.  Other countries coming soon.

As a hint they told me that if you want to buy Fridge It from a store or retailer in the US,  that is currently available at Camping World, Sur La Table, and commissaries on US bases, as well as on-line at : Fridge It.  Many retail chains are looking very closely to adding it to their retail locations.  So ask at your local store or hardware. 

The automotive industry took a real liking to the product and they now sell under the Innofresh brand as wafers for auto odor and is sold at Checker Auto, Schucks Auto, Kragen auto, Murrays auto.

I have been told by the manufacturer that it has been picked up by distributor Harolds, so you may now see it at  food chains, health food stores or retailers who use this rack jobber.  You can order direct on-line for Fridge It   or click on this link to go to the official web site page for Fridge It.  If you want to be sent an order form by email: request that at orders@innofresh.com