Odor absorbers & air fresheners


Fridge It: Hurricane Odor Absorber – How to remove the odors that Hurricane Irene leaves behind.

Hurricane Irene leave behind odors from the storm as well as from refrigerators that had no power and from the clean up that will take many weeks were odors can grow.   Odor absorbers are needed right now to place in many areas of your homes and businesses after hurricanes  hit.   The news of a big hurricane hitting the east coast reminds me of the odor removal lessons learned from the gulf coast,  Florida and Texas  storms regarding smells that will need to be removed and the general  odor and odor control from Irene.  In talking with the manufacturer of Fridge It activated charcoal odor absorbers and Innofresh Odor Eliminator that during the last big hurricane disaster, they always get a huge number of online orders and calls for their product Fridge It odor absorbing cubes  and Innofresh Odor Eliminators.  They have to go into additional production for months after the storm.

It is non toxic and completely safe. It is cheap, under $5 for each cube or flat wafer. The odor control does not mask the odor with a strong scent that may aggravate allergies. It is a convenient size. 3″ x 3″ or smaller , so you can use many around the house and not have it seem obvious. It last 4 to 6 months, so this will keep on working for you.   An average room will need 6 to really see some results.  Each cube works by pulling odors from an area approx 6 x 6 feet.  They do have case pricing and when you order a case, it comes with free shipping.

The reason  to use a naturally activated charcoal odor absorbers is:  Simply it works fast, it needs no electricity to work and the filters absorbs large amounts of odor in the porous charcoal. Natures best odor absorbing material is carbon. Fridge It has taken it and added advanced porous technology and air flow design for maximum odor absorption.  Even after the electric is back on and you clean out the refrigerator, it will still stink.  Thus they get many orders and calls weeks after the storm for Fridge It odor absorbers.

The Charcoal traps odor and more importantly neutralizes air-borne odor, not mask them with a scented spray. The Innofresh odor eliminators or the Fridge It Cube odor absorbers requires no battery or electricity, so it can be put to work absorbing odors right away, even before the electricity can be turned back on.

Fridge  It works on all sorts of odors: refrigerator odor and freezer smells. smoke from cigarettes, food spills, pets, dead mouse smell and other musty odors a hurricane will create.  It will not work on mold or things that are actually water damaged or water-soaked, you need professional help for that type of extraction. Once the water has been extracted, and a mold spray has happened, then the odor absorbers are effective.

If you need to protect valuables from the water damage,   Fridge It  activated charcoal odor absorber works well if you use it in the plastic bags to protect or water proof your clothes you saved and want to protect during the clean up process. You toss a Fridge It cube or Innofresh wafer odor absorber into the plastic bag and sealed the bag and the clean clothes stay odor free. 

As the house dries out the odors start thus placing non effected clothes and linens, toys and other things you do not want to damage in the dry out process in sealed bags with an odor absorber will prevent the odors from transferring to those items.

For those looking for the product, you can get them online or go to the Innofresh.com website to find retailers that carry the product.  You can buy Fridge It retail and online  at:  Innofresh.com,  Amazon, Camping World, Sur La Table and at US Military Commissaries across the county.  Yes military base stores.  As  Innofresh Auto odor absorber  you can get them at these auto supply stores: Checker Auto, Schucks, Auto, Kragen Auto, Murrys Auto.  It will work for more than auto, just focused on auto for the auto segment and the manufacturer knows you may be looking where ever there is inventory to buy or contact the manufacturer by email at customerservice@innofresh.com or their website at www.innofresh.com.  They can also ship direct to you in lots of 6, 12 24 or case lots or more or direct you to online stores that carry it if you want less than 6 at a time.



Fridge It launches new TV Commercial- What’s that smell?
February 22, 2010, 11:57 pm
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 Fridge It launches new TV Commercial- What’s that smell?

Fridge It® brand Natural Activated Charcoal Odor Absorbers owned by Innofresh Products, Inc., has launched a 60 second and 30 second TV commercial: What’s that smell?  The spots highlight all the uses of Fridge-It odor absorbers to get rid of odors and smells around the house, garage, fridge, freezer and closets.  FRIDGE IT is an activated charcoal odor eliminator that is a fragrance free and non-toxic solution to eliminating refrigerator odors, freezer smells, bad smelling ice and odors all around the home.

To view the Fridge It spot click here.

The TV spot has been tested this past month on a variety of networks such as Fox-regionals, History Channel, SI TV, Do-it yourself Network, Food Network, The Weather Channel and CNBC.  It will now be rolled out to run in US national, cable markets and also featured on the Innofresh.com and Fridgeit.com websites.  “We are very pleased with the initial Fridge It TV commercial media test.  The use of animation of the Fridge It cube really shows the process of how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh. 

 “We sell Fridge It odor absorbers direct to consumers online at Innofresh.com and FridgeIt.com  in the US, Canada, England and Australia as well as through retailers across the US, including Sur La Table, Gracious Home and Camping World.  In England, Fridge It odour absorbers are sold also in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as retail grocery and US commissary outlets.”

The commercial was created, filmed and edited by Denver based Mantis Media TV. “The Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth in the odor elimination category.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Bruce Kallet. 

Headquartered in Phoenix, Arizona, the manufacturing is done exclusively in the USA at a production facility in upstate New York that the company contracts with. This facility employs adults with disabilities, a relationship the company is particularly proud of.

About Innofresh Products Inc: Innofresh Products is a CPG, Internet direct and commercial products company focused on manufacturing and marketing of branded and private label line of household, automotive and pet cleaning and air freshening products. The brands include Innofresh®, Fridge It® VisorFresh® and Earthfresh® Odor Absorbers.  Fridge-It refrigerator and freezer natural charcoal odor absorber and Innofresh odor eliminators are available online at www.innofresh.com or www.fridgeit.com for some additional product information.  Phone: 602-866-0411.

To view the Fridge It spot click here.



5 top tips for finding the right odor absorber products.

Here are the 5 top ways to choose which odor absorber or air freshener that is right for you and will eliminate and remove odors. Smells, can come in all types and levels of odors.  To really make the best choice, the first step is to find out what is causing the odor .  The identification of the source of the odor will give you your next steps and lead to a product for removing the offending odors. This can be done in various ways, from removing the odor with an odor absorber or to cover up the odor with a scented product, such as an air freshener. Some odor products pull the odors  out of air and absorb them. Others products replace the odor with a more pleasing smell, such as citrus or cinnamon. 

Some products come in the form of sprays for temporary masking the smells. While other products can pull moisture out of the air to reduce a dampness and lessen the odor.  Most common is the use of a temporary spray that masks the smell, while other types pf sprays works with the fabric or carpet to freshen the fiber.  

5 top tips for finding the right odor absorber

 1: Activated Charcoal Odor Absorbers: These odor absorbers are natural, non toxic and fragrance free as an odor absorber solution by using Activated Charcoal filters.  Products such as Fridge It   cube or wafer is used for refrigerator odor elimination, as well as for dead mouse odor or closet odors.  Innofresh wafer odor eliminates for sport odor, footwear smells, pet odor, auto odors.   The odor absorber with activated charcoal has absorption into the filter and that traps the smell, so the odor or smell is gone.  This would be used in odor in refrigerators odors, freezers that smell and for ice that taste bad, smelly sneakers, autos that smell, RV’s , musty closets, basement odor, smelly laundry rooms and  for trash odor, pet odor and litter box odor. 

 2: Air freshening sprays: such as Ozium Timemist Fresheners which is a spray to mask the odors, is best used  in bathrooms, bedrooms or in large areas that need a fast freshening for odor.  

3: Moisture absorbers: Such as Damp Rid  uses materials that pull moisture out of the air, which then reduces the odors and musty smells that can come from moisture from a room or basement.  

4: Air fresheners oils, gels: Such Pure Linen odor absorbers or Cedar Magic as or other scented oils, plug-ins or gel air fresheners  are known for infusing a smell into cars, boats, bathrooms ect.

5:  Spray on  fresheners:  Such as Febreze is used as a fabric freshener for clothes, linens, drapes, rugs and furniture. The spray in this product attaches to the fabric which changes  the smell on fabric, cloths and carpet.  

One of the best options is to try to remove the odor all together.  This is better than masking them.  Check the labels on all odor removing products to be sure it is non toxic, no spill and what the warning may be for the product. If you have allergies than  using a product that traps and eliminates odors from food spills, pet dander, and from other musty smells, odors needs to be done without using overpowering fragrances.  The length of time you have or can tolerate to remover the odor is a key consideration. Is this a short-term odor or a longer odor problem.

 These are the top five ways to eliminate and remove odors.   The odor absorbers, Fridge It, can be ordered  from Innofresh.com , the other odor eliminating products  and air fresheners can be ordered at Odorabsorbers.com



Fridge It launches new TV Commerical- How do I get rid of that smell?
December 31, 2009, 8:46 pm
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Fridge It Natural Activated Charcoal Odor Absorbers kick off the year with a new 60 second TV commercial- How do I get rid of that smell- that was created, filmed and edited by Denver based Mantis Media TV.  The spot highlights all the uses of Fridge It odor absorber to get rid of odors and smells around the house, garage, fridge, freezer and closets.   The spot will run in US national, local, cable markets,in a version for DRTV and on their website.  “We used animation of the Fridge It cube to really show the process how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh, which owns the Fridge It brand.

“We are now selling Fridge It odor absorbers online in US, Canada, England and Australia as well as in retailers across the US, including Sur La Table, Gracious Home, Camping World.  Fridge It odour absorbers are sold also in  England in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as adding retail grocery and US commissary outlets. 

This Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Kallet.  He also noted that the Innofresh and Fridge It products are all made in the USA, at a manufacturing plant that hires adults with disabilities.

Here is a sneak peak at the commercial: Fridge It TV commercial:  How do I get rid of that smell?

For more information on Fridge It go to the company’s website at Innofresh.com



Fridge-It and Activated Charcoal. Why it does work so well.

FRIDGE-IT® Activated Charcoal Odor Absorber is a highly effective odor absorber that works because of its unique, powerful, porous activated carbon filter and air flow design.  It is dust Free and Fragrance Free.

 What is Activated Carbon?

Activated carbon is a natural material that has been treated at extremely high temperature that results in literally millions of microscopic holes and pores inside and on the surface that make activated carbon one of the most porous materials known. The same type of carbon is also used in water treatment facilities and medical devices.

What Makes FRIDGE-IT® Work So Well?

FRIDGE-IT’s unique, patented process then takes activated carbon through another step call porous technology blending into a single molded carbon element. The result is highly effective odor absorption without small granules, powders or even carbon dust. When odors come in contact with the activated carbon, they are literally absorbed and neutralized. The amazing property of activated carbon is its ability to absorb enormous amounts of gases (odors) relative to its size.

FRIDGE-IT is chemical free, safe and effective. The FRIDGE-IT brand is the trusted name and well recognized as an effective, safe, versatile odor absorber for the kitchen and all around the home. Completely unscented so it doesn’t cover up odors – it gets rid of them. It is the environmentally friendly odor absorber for use all around the home.

FRIDGE – IT PERFORMANCE MATRIX : Its odor control is better than Baking Soda, Other Odor Activated Carbon Absorbers, Powders, Odor Absorber granules, salts, gels and sprays.

 Most effective in eliminating refrigerator odors. It is a consumer preference since it is versatile, no spills, no chemical sprays or gels.  Utilizes Activated Carbon – natures most effective odor natural odor absorber. Has been around for over 15 years so it has high brand recognition and is  Made in U.S.A.



Watch Food Detective on Food Network – the 5-second rule on charcoal odor absorbers.
May 29, 2009, 3:12 am
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This episode is back and does a really great segment on activated charcoal as on odor absorber compared to baking soda. What is really exciting is at the end of the segment, Ted Allen holds up a purple cube and it is a Fridge It  activated charcoal odor absorber and says it is a good option for activated charcoal odor absorbers. Go Fridge It.
Dont’ miss the episode:
The 5-Second Rule
Episode OF0101Here is what it is about:  Can I really eat something off the floor if I pick it up in less than 5 seconds? How do I stop my mouth from burning after I’ve eaten spicy food? Is the baking soda in my fridge doing anything? Ted Allen and his culinary sleuths set out to prove the answers to these questions, once and for all!
Tune In:


Good idea to use a closet odor absorber with activated charcoal.
September 29, 2008, 3:08 pm
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Summer turns to fall, then winter and putting away your summer clothes in your closet and the change over of your clothes each season is your annual ritual. Due to this process you start to notice things about your closet. How your closet smells and what kind of closet odor and odor removal you need gets more attention. Yes, it is a good idea to use a closet odor absorber year round and change it 3 times per year.

Closet odor can be easily eliminated with an activated charcoal odor absorber like Innofresh odor eliminators.  Why do you have closet smells and odors and how do you need to get them under control? The other question is do you want to neutralize the odor so it is fragrance free, or you want to add a scent and use an air freshener to be more what you had in mind.

You contribute to closet odor by adding moth balls, clothes you have worn and hung, footwear, coats or by placing things on the top shelves in musty card board boxes. Add what you have on the floor in the closet like shoes, sneakers and add the odor from the shoes on the shoe rack or the shoes and purses just thrown into the bottom of the closet, all add to the odor problem.  Add in tightly packed clothes on hangers that are not allowed to air out and then shut them in a small sealed room and you will have closet odor.

Thus you need to have a three zone approach. One to three absorbers for top shelf items, place one in each box or bag.  The hanger area, you need to allow some air flow, so unjamming the clothes is a must and hang an odor absorber to prevent odor transfer.  On the bottom of the closet get the foot odor absorbers for each shoe that can be placed into the shoes that are not worn, to absorber the odors. If you use the closet  as most do as your catch all for sports equipment, ect, then be sure to place a larger activated charcoal refrigerator odor absorber like a Fridge It cube in on the floor, to grab odors. Figure one Fridge It charcoal odor absorber can help a 6′ x 6′ area, if there is good air flow.  If not, you need more and segment them per zone in your closet for odor control and odor elimination. No one wants a smelly closest, so an naturally activated charcoal odor absorber will do the job nicely. So yes it is a good idea of use a closet odor absorber over a air-freshener. Air fresheners will not remove te odor, just add a scent to all your clothes.

Fridge It is a naturally activated charcoal odor absorber that absorbs refrigerator and freezer odors,  It can keep your ice maker smelling great and ice tasting fresh.  Fridge It is a purple cube that last up to 6 months. it is also great for under the sink, near trash containers, storage closets, garages, RV and Boats.

If you have more question you can get info from the web site at:  www.innofresh.com  the makers of Fridge It and Innofresh odor absorbers.