Odor absorbers & air fresheners


Fridge It launches new TV Commercial- What’s that smell?
February 22, 2010, 11:57 pm
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 Fridge It launches new TV Commercial- What’s that smell?

Fridge It® brand Natural Activated Charcoal Odor Absorbers owned by Innofresh Products, Inc., has launched a 60 second and 30 second TV commercial: What’s that smell?  The spots highlight all the uses of Fridge-It odor absorbers to get rid of odors and smells around the house, garage, fridge, freezer and closets.  FRIDGE IT is an activated charcoal odor eliminator that is a fragrance free and non-toxic solution to eliminating refrigerator odors, freezer smells, bad smelling ice and odors all around the home.

To view the Fridge It spot click here.

The TV spot has been tested this past month on a variety of networks such as Fox-regionals, History Channel, SI TV, Do-it yourself Network, Food Network, The Weather Channel and CNBC.  It will now be rolled out to run in US national, cable markets and also featured on the Innofresh.com and Fridgeit.com websites.  “We are very pleased with the initial Fridge It TV commercial media test.  The use of animation of the Fridge It cube really shows the process of how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh. 

 “We sell Fridge It odor absorbers direct to consumers online at Innofresh.com and FridgeIt.com  in the US, Canada, England and Australia as well as through retailers across the US, including Sur La Table, Gracious Home and Camping World.  In England, Fridge It odour absorbers are sold also in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as retail grocery and US commissary outlets.”

The commercial was created, filmed and edited by Denver based Mantis Media TV. “The Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth in the odor elimination category.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Bruce Kallet. 

Headquartered in Phoenix, Arizona, the manufacturing is done exclusively in the USA at a production facility in upstate New York that the company contracts with. This facility employs adults with disabilities, a relationship the company is particularly proud of.

About Innofresh Products Inc: Innofresh Products is a CPG, Internet direct and commercial products company focused on manufacturing and marketing of branded and private label line of household, automotive and pet cleaning and air freshening products. The brands include Innofresh®, Fridge It® VisorFresh® and Earthfresh® Odor Absorbers.  Fridge-It refrigerator and freezer natural charcoal odor absorber and Innofresh odor eliminators are available online at www.innofresh.com or www.fridgeit.com for some additional product information.  Phone: 602-866-0411.

To view the Fridge It spot click here.



Fridge-It and Activated Charcoal. Why it does work so well.

FRIDGE-IT® Activated Charcoal Odor Absorber is a highly effective odor absorber that works because of its unique, powerful, porous activated carbon filter and air flow design.  It is dust Free and Fragrance Free.

 What is Activated Carbon?

Activated carbon is a natural material that has been treated at extremely high temperature that results in literally millions of microscopic holes and pores inside and on the surface that make activated carbon one of the most porous materials known. The same type of carbon is also used in water treatment facilities and medical devices.

What Makes FRIDGE-IT® Work So Well?

FRIDGE-IT’s unique, patented process then takes activated carbon through another step call porous technology blending into a single molded carbon element. The result is highly effective odor absorption without small granules, powders or even carbon dust. When odors come in contact with the activated carbon, they are literally absorbed and neutralized. The amazing property of activated carbon is its ability to absorb enormous amounts of gases (odors) relative to its size.

FRIDGE-IT is chemical free, safe and effective. The FRIDGE-IT brand is the trusted name and well recognized as an effective, safe, versatile odor absorber for the kitchen and all around the home. Completely unscented so it doesn’t cover up odors – it gets rid of them. It is the environmentally friendly odor absorber for use all around the home.

FRIDGE – IT PERFORMANCE MATRIX : Its odor control is better than Baking Soda, Other Odor Activated Carbon Absorbers, Powders, Odor Absorber granules, salts, gels and sprays.

 Most effective in eliminating refrigerator odors. It is a consumer preference since it is versatile, no spills, no chemical sprays or gels.  Utilizes Activated Carbon – natures most effective odor natural odor absorber. Has been around for over 15 years so it has high brand recognition and is  Made in U.S.A.



New Fridge-It odor absorber web page for quick ordering

Fridge-It  has a new web page to make it easier to order odor absorbers.  It is clearer and more organized. It promotes the 6 pack for $19.49 plus S&P.  It talks about being a fragrance and allergen free odor absorber. The activated carbon is clean and safe to eliminate odors up to 4 to 6 months.  It was featured on the Food Network as a great choice and the best odor absorber in a clean and convenient activated charcoal odor absorber cube, instead of using charcoal, which is very messy.

Fridge It and Innofresh odor absorbers come in several kinds including: refrigerator odor absorber, pet odor absorber, shoe, sport and foot odor eliminator, car and truck auto absorber.  They have a great line of air fresheners also. It was even tested by a local TV station in a “Does it work” and they said not only does it work , they gave it 5 stars. See the video for yourself.

Fridge It is a fast working odor absorber for all around the house, garage, RV, Boat and almost any where there is an odor that needs elimination.  One of the best uses for Fridge It is for a dead mouse smell or dead mouse odor in a closet.  It will absorb the odor, so you do not have to suffer until the critter decomposes in your wall. 

Another great use is for absorbing fish smell. Use Fridge-It naturally activated carbon odor absorber and the fish smell will be history. It really is a top way to get rid of odor.  But I bet you have questions about charcoal odor absorbers and how they work?  There is a really great page on the web site to answer all those questions and even has a chart on how activated charcoal works. Go to www.Innofresh.com.

So don’t give up if your ice tastes bad, or your freezer has an odor, help is a click away with Fridge it odor absorbers. It does work and you will use them all over the house or office.

Click here to get to the page:   http://www.innofresh.com/odor-elimination.html




Top ways to remove refrigerator odors and ice that smells bad.

The smell coming from your refrigerator is a daily reminder each time you open the fridge door.

There are some top ways of getting rid of refrigerator odors .  The first is to get a Fridge It  odor absorber.  www.fridgeit.com It is easy to use, no moving parts and works.  It comes as purple cube or wafer with an activated charcoal odor absorber inside that you put in your refrigerator. It takes out the odors from your refrigerator and also works very well in your freezer for freezer taste and bad ice taste.

The other area that is to place a Fridge It is in each vegetable bid, it keeps the smells under control in that area of the refrigerator also.  It will not spill like other products.  The Fridge It odor absorber cube just hangs or is placed on the refrigerator shelf or in the ice bucket.

It works by the air flow that goes through the activated charcoal cube and the odors are trapped into the Naturally Activated Charcoal Odor Absorber. The package says in lasts six months and is under $4.00 for a cube. It is non toxic and is fragrance free.

The other way to remove odor is to put the Fridge It directly into the ice-maker catch bin and the ice cubes do not pickup freezer tastes or bad ice smells.  Fridge It worked great and the ice cubes taste was so much improved.  If your ice maker gives your ice odor or a bad smell this will work for that odor also.

Fridge It is manufactured by Innofresh Products and you can go to their web site www.innofresh.com or www.fridgeit.com.



Ecomomic troubles creates a need for odor control.

Perhaps we all have gone home to spend less money, to watch the new fall line up or just try to cut back from the go go of the past 8 years. What I have noticed for the past few weeks is we are staying close to home, we are eating as a family at family meals, unheard of… at least at our house. 

I have developed an urge to clean and sort and gain control back in my life.  If I cannot control the economics around me than I can do something to control what is around me, which is clutter and odor.

With that urge to clean comes odors that I have not encounterd in a long time.  I have cleaned closets with the need to get rid of the musty smell, kitchen cabinets to get rid of the smell of the wood that has always bothered me. The trash can, it needed a good washing and a change of odor absorber.  I have cleaned out the refrigerator, and freezer and added a new charcoal odor absorber to neutralize the odors.  I have cleaned the camping equipment and placed them away for the season with odor absorbers to help absorb the fire smell from our last camp out.

I sorted out the excesses of clothes that the kids have outgrown, that my waist line has out grown, or that I bought and never wore and now think it was a waste. I have aired out my closets, but more space to let the odors absorbers work in the closets. 

 I have washed my car and cleaned the inside, getting a new lilac scented air freshener for the car. My husband likes fragrance free, so he got an auto odor eliminator.

 I have cleaned out the pet crabs cage and the crab still smells, so I am back to 4 pet odor absorbers that keep the critters world and mine smelling clean.

I have cleaned my summer shoes and sneakers and placed a charcoal foot odor absorber for each shoe, so it will be fresh smelling all winter and when I need them again. 

I have teen age sons with “boy smell’ issues, I guess they had not been around much, but now I have added a larger sized odor absorber in each of their rooms and bathroom.  I cleaned out their gym bags and put new odor absorbers in each bag.

 I guess if I cannot control the economic troubles these days, I can sure get rid of my clutter and odors, that I chose to ignore and now are front and center. In these times I can control odor in my home and with my odor absorbers keeping my house and fairly odor free…  I am home…and home smells good.



Why does my ice taste like onions?

The question came up: Why does my ice taste like onions?  I was watching a show, when there was a line of the story that asked a question by one of the stars of the show:  Whey does my ice always taste like onions? 

I know that answer!!!   So here is the answer.  Ice absorbs odors, so if you have onions in your refrigerator, it is transferring into your ice. Or is some cases the ice machine as a plastic taste, that may tastes like onions.  So can you get your ice not to taste like onion and still keep food in your refrigerator and freezer?  YES!

If you use an activated charcoal odor absorber in your freezer and in your ice maker catch all, it will absorb the odor, thus not transferring the taste to your ice.  The ice will taste great and we can all stop questioning, why our ice tastes so bad.  An charcoal odor absorber that is made for this is called Fridge It.  It lasts up to 6 months and it works really well for odor and bad tasting ice problems.