Odor absorbers & air fresheners


Fridge It launches new TV Commerical- How do I get rid of that smell?
December 31, 2009, 8:46 pm
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Fridge It Natural Activated Charcoal Odor Absorbers kick off the year with a new 60 second TV commercial- How do I get rid of that smell- that was created, filmed and edited by Denver based Mantis Media TV.  The spot highlights all the uses of Fridge It odor absorber to get rid of odors and smells around the house, garage, fridge, freezer and closets.   The spot will run in US national, local, cable markets,in a version for DRTV and on their website.  “We used animation of the Fridge It cube to really show the process how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh, which owns the Fridge It brand.

“We are now selling Fridge It odor absorbers online in US, Canada, England and Australia as well as in retailers across the US, including Sur La Table, Gracious Home, Camping World.  Fridge It odour absorbers are sold also in  England in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as adding retail grocery and US commissary outlets. 

This Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Kallet.  He also noted that the Innofresh and Fridge It products are all made in the USA, at a manufacturing plant that hires adults with disabilities.

Here is a sneak peak at the commercial: Fridge It TV commercial:  How do I get rid of that smell?

For more information on Fridge It go to the company’s website at Innofresh.com



Winter proofing your home from odors.

Fall and Winter are around the corner and so is winterizing your get away place so it will be in good shape for next year or getting your year round home ready for closed windows and heating will require using odor absorbers.

Besides the cleaning up, stowing away, cleaning out the refrigerator, closets and making room in the garage and basement for boats, RV’s or sport bikes, this process leads to how to stop winters musty smells and odors from getting in the furniture, linens, carpet, curtains and refrigerator.

In your process of winterizing or winter proofing, think of the odor and must and how to get rid of it through out the fall and winter. Try using a activated charcoal odor absorber in several areas.  For larger areas you you can leave baking pans filled with charcoal, (not brickettes) to absorb the smells that will get released as the temperatures cools in rooms. Place the charcoal on a flat tray and evenly spread out the charcoal, place in an area where it will be left alone and not spilled.  Under a bed, on the top of the kitchen counter,  in the fire place.  I assume you know this is treatment is not to be lit.

For enclosed area, such as  closets, storage rooms, linen closets, garages, basements, under sinks in refrigerators, freezers,  bathrooms, kitchen cabinets or in boats or other areas you are tarping Fridge It cube charcoal odor absorbers or Innofresh flat wafer odor absorbers will absorb the odors.  These areas need a odor product that will not tip over or spill or have a mess.  So the when looking for a natural “no mess or spill” solution, this is the products I want to recommend.  Since they last for around 4 to 6 months, they have a lot of long lasting odor absorbing power.

Another good place for a Fridge It is in the empty trash barrel, this will absorb the odors all winter long. A refrigerator that is unplugged all winter and closed and have quite the smell, so again another good winterizing tip. Also in your everyday fridge, since you cook more hearty foods in the winter, that create more odor.

The other key place for winter odor is foot odor. Use a footware absorbers placed into your shoes to get the summer odor out of them and make them better for the next time you come to vacation.

Add naturally activated charcoal odor absorber to your winterizing shopping list. For more information on odor absorbers, contact via email at customerservice@innofresh.com or visit their web site www.innofresh.com.