Odor absorbers & air fresheners


Fridge It launches new TV Commerical- How do I get rid of that smell?
December 31, 2009, 8:46 pm
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Fridge It Natural Activated Charcoal Odor Absorbers kick off the year with a new 60 second TV commercial- How do I get rid of that smell- that was created, filmed and edited by Denver based Mantis Media TV.  The spot highlights all the uses of Fridge It odor absorber to get rid of odors and smells around the house, garage, fridge, freezer and closets.   The spot will run in US national, local, cable markets,in a version for DRTV and on their website.  “We used animation of the Fridge It cube to really show the process how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh, which owns the Fridge It brand.

“We are now selling Fridge It odor absorbers online in US, Canada, England and Australia as well as in retailers across the US, including Sur La Table, Gracious Home, Camping World.  Fridge It odour absorbers are sold also in  England in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as adding retail grocery and US commissary outlets. 

This Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Kallet.  He also noted that the Innofresh and Fridge It products are all made in the USA, at a manufacturing plant that hires adults with disabilities.

Here is a sneak peak at the commercial: Fridge It TV commercial:  How do I get rid of that smell?

For more information on Fridge It go to the company’s website at Innofresh.com

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Kitchen Odors need a targeted approach for elimination.

There is plenty of good, and not so good, advise about eliminating kitchen and household odors and in particular, getting rid of the odors and smells that come from the kitchen.   Other than the noticeable odors that are from the bathrooms, or perhaps the room with the 3 cats and their litter boxes in the house, the kitchen usually in the culprit for the majority of the odor or “house smell” that is noticed almost immediately when entering a home or apartment.  The reason is that there are more sources of odor from that one room – the kitchen, than all other combined areas of the home.   As you walk into your home, likely first impression will come from the nose if it’s bad.  Instead, if the smell is clean and fresh, then you’re more likely to impress visitors with a pleasant welcome that says that you care.

 To effectively combat against kitchen odors, you need to take a targeted approach to each of the problems or sources of odor and not try to eliminate the odors by simply spraying some “odor eliminator” into the air.   These do very little to eliminate the odor for good.  What you need is to be armed with effective and specific solutions.

 There are plenty of products that are available to clean surfaces and counter-tops and for the most part they are all good.   Thankfully now, many “natural” products are available that are as good as or better than some leading brands.   Keeping surfaces clean regularly and also immediately after use is always an important and easy way to reduce odor build-up in the first place.   But, no matter how diligent you are, there are specific problem areas that you need to address.

Refrigerator- You would be surprised to learn how much a smelly refrigerator can lead to a smelly kitchen, not to mention having your strawberries taste like onions and your ham like fish.   It’s of course important to keep your refrigerator clean from spills but to actually eliminate lingering odors, go for the power of activated carbon in a product like Fridge It activated carbon odor absorbers.   The natural, fragrance free activated carbon filter literally soaks up odors better than baking soda, coffee, and vinegar combined.   All you have to do is hang or place one on each shelf for incredible effectiveness.  Also Fridge It can be used with great results in your freezer too if your ice is tasting or smelling off.

 Garbage/Trash area – The smell of garbage can quickly permeate the entire house.   To eliminate this problem, again use the power of activated carbon.  Fridge It odor absorbers easily clip on to, or hang from trash cans.  Just keep a couple near by your trash can and odors get stopped in their tracks.

 Garbage Disposal –  There are several ways to keep odors away here.  Pouring baking soda down the drain with water helps but another product that does a nice job is Plink Disposal Cleaner.   The unique little balls break open to deodorize the disposal and dissolve some of the oil and fat build ups that are causing the smell.

 Stove Top Vent – As grease and oils build up, so will odors.   Use a natural lemon or orange based degreaser to wipe away build ups.  These products effectively cut through grease so you can easily wipe it away and leaves no residue.   There are several effective and natural cleaners available for this.

 Cabinets – Cabinets are another unsuspecting source of kitchen odor as they store food, oil, damp dashes and glasses and other assorted kitchen items.    A great way to eliminate this as a cause for kitchen odors is to place a FRIDGE IT odor absorber in each cabinet, getting rid of the odor at the source.

 Under Sink – Another area that is a culprit for odors resulting from moisture, trash and storage is definitely under the sink.   This is another great place for hanging or placing a couple of FRIDGE IT activated carbon odor absorbers.  It’s that easy.

 So, the bottom line is keep your kitchen surfaces and floors clean but use activated carbon odor absorbers like FRIDGE IT for targeted areas and natural greaser’s and deodorizes for garbage disposals and hood vents.



When odors are a nuisance, time to find out the where, what, how and who.

When odors become a nuisance, it is time to find out why.  Odor creates an early warning system that alerts the nose that something going on around you  is not right and begins to irritate your nose, sending signals to the brain and creates a pain point with odor. You then smell  the odor, think of it as something you need to fix, clean, or investigate. 

There can be good odors such as a camp fire, or onions cooking, but in most cases, odors mean something needs to be cleaned or fixed. If you smell smoke you look for a fire, if you smell odors you look for the source.

The thing about odor is it is very persistent. It keeps bugging you until you do something about it.  Doing something often leads to a search on the Internet as you try to describe the odor to a search engine and seek a solutions. You would rather tell a computer your odor problem then your friends and family.

The first step is to identify “where” the odor is coming from.  The where can tell you many things about how to get rid of  the odor or bad stinky smell.  Is it fixed by simply  just throwing  a dirty diaper? Or is it more serious, like something stinks and it is coming from inside a wall or coming from your closet, kitchen, fridge, freezer, shoe rack or car?

Once you have identified the general area of the odor, that the “what” comes in.  What kind of odor is it?  Is it a smelly sneaker? Is it a cooked fish smell or a smelly carpet or a cat litter box? is it something you can smell put cannot see?

Once you know the what, then the question can be searched on “how” do I get rid of the specific odor? Or if you can get even more specific: How to I get rid of the odor in my refrigerator? Or even more specific in detail like, how do I get rid of the onion odor in my ice maker in the freezer. The more specific you can be the better the solution will be.

This leads to the “who” of odors.  Who should I trust and choose to fix my problem.  Is is a search that leads you to a  product like an odor absorber? What is the product about?  Is it environmentally friendly? Can it really fix the problem and keep it solved in the longterm. Read the label, is the product non toxic? Is it fragrance free or scented.  What are the warnings.

Do I need an air freshener spray that will fix the problem right now, or I need to call in someone who will do the job like a carpet cleaner or a mold specialist?

Yes ,odors are a nuisance and thank goodness they are, so in their own way odors help you.  They give you the heads up that you need to get rid of that odor or smelly problem right away. Happy odor web searching.



What is a good odor absorber or deodorizer for a musty closet smell?

What is a good odor absorber or deodorizer for a musty closet smell is one of the most often asked questions on this blog.  Musty closest needs an odor absorber, damp closet needs a moisture absorber.  They  are very different in use.

For a musty closet use a Fridge It odor absorbers for large odor elimination or and Innofresh activated charcoal odor absorber for smaller odor problems.  It will absorbs the odors in the air for up to 4 to 6 months. 

It also works well in closets or any contained space, like car, motorhome, boat, RV, fridge, freezer or dresser draws.

Damp closet use Damp Rid or similar product that can absorb the moisture, it will not do as much for odor control, but works for taking moisture out of the air.  A good odor absorber is one that get the musty smell controlled and eliminated in your closet.  I prefer fragrance free, but some prefer a short term solution like a spray.



Where to buy Fridge It.
May 5, 2009, 2:49 pm
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fridgeit comboWhere to buy “Fridge It®?    It is sold on-line and at retail, many on-line retailers carry it, and the manufacturer has its own buy direct website for Fridge it .  You can order by clicking here: Buy Fridge It. They ship quickly. Retailers such as Camping World, Sur La Table, US Commissaries and selected grocery chains carry Fridge It.

Fridge-It® odor absorbers use nature’s best odor-absorbing material – charcoal!  A patented porous process then activates the charcoal enabling it to target and neutralize odors. Made in the USA at a manufacturing  plant that hires adults with disabilities.

 Fridge-It® also provides a more convenient way of odor control without the mess of spills and clean up.  Just place one in the refrigerator and one in the freezer for amazing results. It is non-toxic, fragrance free and comes in cubes for bigger odors and wafer for hard to reach odor areas.

There is also a product for cars called Innofresh auto odor eliminator , sold at Checker auto, and many other auto supply stores as well as products for sport odor and pet odor.  For a catalog to order via mail contact customer service at: customerservice@Innofresh.com or 602-866-0411 or go online to order at Fridge It.

All products are sold online at Innofresh and is shipped in the US, and to Canada, England and Australia.

Not only is Fridge-It® great for the refrigerator and freezer, it also works well in other relatively small contained areas – closets, pet areas, lockers, gym bags, coolers, near garbage, diaper pails.


New Fridge-It odor absorber web page for quick ordering

Fridge-It  has a new web page to make it easier to order odor absorbers.  It is clearer and more organized. It promotes the 6 pack for $19.49 plus S&P.  It talks about being a fragrance and allergen free odor absorber. The activated carbon is clean and safe to eliminate odors up to 4 to 6 months.  It was featured on the Food Network as a great choice and the best odor absorber in a clean and convenient activated charcoal odor absorber cube, instead of using charcoal, which is very messy.

Fridge It and Innofresh odor absorbers come in several kinds including: refrigerator odor absorber, pet odor absorber, shoe, sport and foot odor eliminator, car and truck auto absorber.  They have a great line of air fresheners also. It was even tested by a local TV station in a “Does it work” and they said not only does it work , they gave it 5 stars. See the video for yourself.

Fridge It is a fast working odor absorber for all around the house, garage, RV, Boat and almost any where there is an odor that needs elimination.  One of the best uses for Fridge It is for a dead mouse smell or dead mouse odor in a closet.  It will absorb the odor, so you do not have to suffer until the critter decomposes in your wall. 

Another great use is for absorbing fish smell. Use Fridge-It naturally activated carbon odor absorber and the fish smell will be history. It really is a top way to get rid of odor.  But I bet you have questions about charcoal odor absorbers and how they work?  There is a really great page on the web site to answer all those questions and even has a chart on how activated charcoal works. Go to www.Innofresh.com.

So don’t give up if your ice tastes bad, or your freezer has an odor, help is a click away with Fridge it odor absorbers. It does work and you will use them all over the house or office.

Click here to get to the page:   http://www.innofresh.com/odor-elimination.html



My new luggage smells really bad. What can get rid of the odor?

Luggage odor, the luggage has a bad smell or developed a bad  luggage stink. Or if you just purchased a sets of new luggage, or you  tried airing them out and you wondered how to get that smelly ” new plastic” smell out of them?   Use a Fridge It cube odor absorber placed inside the sealed luggage for inside odor.  If you are storing the luggage or it has a odor from the outside. Place the luggage in a plastic bag with a few odor absorbers, leave some air space in the plastic bag and seal the luggage in the bag for odor issues, or jsut want odor free luggage.  Fridge It absorbs the odors quickly.  If you do not want your clothes to pick up the smell from the suit case or have to do laundry or wear that odor around during the trip, bring a few along on the trip.  They are also really good for hotel room odor, airplane odor , bus odor and train smells to keep your seat /space odors under control from other passengers.

It is the same product that absorbs odors from refrigerators and freezers.  The activated carbon can absorb and trap the odors in the enclosed space of luggage,  just like it does a fridge.  Just as it works great for purses with odors or music cases or guitar cases.  Anything that has an enclosed area that it can remove odor from.

If you cannot enclose the absorber the the object than place the object in a plastic bag and place the Fridge It odor absorber in with it and seal the bag. This works for old book odor, or anything that may have picked up an odor you are having and issue with.