Odor absorbers & air fresheners


Fridge It launches new TV Commerical- How do I get rid of that smell?
December 31, 2009, 8:46 pm
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Fridge It Natural Activated Charcoal Odor Absorbers kick off the year with a new 60 second TV commercial- How do I get rid of that smell- that was created, filmed and edited by Denver based Mantis Media TV.  The spot highlights all the uses of Fridge It odor absorber to get rid of odors and smells around the house, garage, fridge, freezer and closets.   The spot will run in US national, local, cable markets,in a version for DRTV and on their website.  “We used animation of the Fridge It cube to really show the process how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh, which owns the Fridge It brand.

“We are now selling Fridge It odor absorbers online in US, Canada, England and Australia as well as in retailers across the US, including Sur La Table, Gracious Home, Camping World.  Fridge It odour absorbers are sold also in  England in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as adding retail grocery and US commissary outlets. 

This Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Kallet.  He also noted that the Innofresh and Fridge It products are all made in the USA, at a manufacturing plant that hires adults with disabilities.

Here is a sneak peak at the commercial: Fridge It TV commercial:  How do I get rid of that smell?

For more information on Fridge It go to the company’s website at Innofresh.com

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Fridge-It Fridge Odor Absorber does eliminate tough odor

I get lots of questions on where to find Fridge It (R) Naturally Activated Carbon absorber and does it work well?  The answer is yes, because it is designed to eliminate the tough odors in refrigerators and freezers.

They also ask can you use it in more than the refrigerator? Yes, Fridge-It can also be used for house, garage and car odors, pets, closets, RV’s, boats. 

They ask if it is messy or toxic?.  No, it is not a messy, it is a cube or flat wafer, so no spray and it cannot spill, or make a mess.  Yes, It is non toxic and safe. 

So here is the background on why it works.  Fridge It is made of natures best odor absorbing material, carbon. Fridge it uses advance porous technology and patented airflow design to maximize odor absorption. It’s naturally activated charcoal element in the absorsber traps and neutralizes odors. Drawing the odor out of air and trapping it in the absorber. 

Depending on the odor, for regular odor maintenance it will last up to 6  month. For bigger odor issues, you will need more and once the odor as been captured, you are going to need to replace it earlier or double or triple up, depending on the odor.  The goal is no odor, no scent.

Fridge It now comes in two sizes and shapes.  The original Fridge It Cube for bigger odor issues or the flatter Fridge-It Wafer, so areas that are needing a smaller odor absorber.

My most frequent questions is readers asking where they can buy Fridge It?.  It is available at selected retailers, like Sur la Table, Camping World and Military Commissaries and seems to be growing everyday.  Also a hint:  They sell an Innofresh Auto odor eliminator in auto retailers, which is a clear holder in the wafer shape. It is the same type of product, packaged for the auto market.  So The CSK auto supply chain of Checker Auto, Schucks, Krager Auto, Murray’s also carry it and would work the same.

You can also order on-line direct from the manufacturer Innofresh  with a minimum order of a 6 pack ( they do allow combos to mix and match product) at the Innofresh website who sells Fridge It , go to, www.innofresh.com or at www.fridgeit.com, click on order and it will bring you to thier shopping cart.  You can also down load an order form from their web site, if you want to order by mail.

Those who want to order just one to five odor absorber, can look at the links section of this blog, I have added many of the other on-line retailers who see the product.  I have attached some photos, so you can see what you are looking for.

Fridge It Wafer

Fridge It Wafer

Fridge-It Cube

Fridge-It Cube