Odor absorbers & air fresheners


Fridge It launches new TV Commerical- How do I get rid of that smell?
December 31, 2009, 8:46 pm
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Fridge It Natural Activated Charcoal Odor Absorbers kick off the year with a new 60 second TV commercial- How do I get rid of that smell- that was created, filmed and edited by Denver based Mantis Media TV.  The spot highlights all the uses of Fridge It odor absorber to get rid of odors and smells around the house, garage, fridge, freezer and closets.   The spot will run in US national, local, cable markets,in a version for DRTV and on their website.  “We used animation of the Fridge It cube to really show the process how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh, which owns the Fridge It brand.

“We are now selling Fridge It odor absorbers online in US, Canada, England and Australia as well as in retailers across the US, including Sur La Table, Gracious Home, Camping World.  Fridge It odour absorbers are sold also in  England in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as adding retail grocery and US commissary outlets. 

This Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Kallet.  He also noted that the Innofresh and Fridge It products are all made in the USA, at a manufacturing plant that hires adults with disabilities.

Here is a sneak peak at the commercial: Fridge It TV commercial:  How do I get rid of that smell?

For more information on Fridge It go to the company’s website at Innofresh.com



Kitchen Odors need a targeted approach for elimination.

There is plenty of good, and not so good, advise about eliminating kitchen and household odors and in particular, getting rid of the odors and smells that come from the kitchen.   Other than the noticeable odors that are from the bathrooms, or perhaps the room with the 3 cats and their litter boxes in the house, the kitchen usually in the culprit for the majority of the odor or “house smell” that is noticed almost immediately when entering a home or apartment.  The reason is that there are more sources of odor from that one room – the kitchen, than all other combined areas of the home.   As you walk into your home, likely first impression will come from the nose if it’s bad.  Instead, if the smell is clean and fresh, then you’re more likely to impress visitors with a pleasant welcome that says that you care.

 To effectively combat against kitchen odors, you need to take a targeted approach to each of the problems or sources of odor and not try to eliminate the odors by simply spraying some “odor eliminator” into the air.   These do very little to eliminate the odor for good.  What you need is to be armed with effective and specific solutions.

 There are plenty of products that are available to clean surfaces and counter-tops and for the most part they are all good.   Thankfully now, many “natural” products are available that are as good as or better than some leading brands.   Keeping surfaces clean regularly and also immediately after use is always an important and easy way to reduce odor build-up in the first place.   But, no matter how diligent you are, there are specific problem areas that you need to address.

Refrigerator- You would be surprised to learn how much a smelly refrigerator can lead to a smelly kitchen, not to mention having your strawberries taste like onions and your ham like fish.   It’s of course important to keep your refrigerator clean from spills but to actually eliminate lingering odors, go for the power of activated carbon in a product like Fridge It activated carbon odor absorbers.   The natural, fragrance free activated carbon filter literally soaks up odors better than baking soda, coffee, and vinegar combined.   All you have to do is hang or place one on each shelf for incredible effectiveness.  Also Fridge It can be used with great results in your freezer too if your ice is tasting or smelling off.

 Garbage/Trash area – The smell of garbage can quickly permeate the entire house.   To eliminate this problem, again use the power of activated carbon.  Fridge It odor absorbers easily clip on to, or hang from trash cans.  Just keep a couple near by your trash can and odors get stopped in their tracks.

 Garbage Disposal –  There are several ways to keep odors away here.  Pouring baking soda down the drain with water helps but another product that does a nice job is Plink Disposal Cleaner.   The unique little balls break open to deodorize the disposal and dissolve some of the oil and fat build ups that are causing the smell.

 Stove Top Vent – As grease and oils build up, so will odors.   Use a natural lemon or orange based degreaser to wipe away build ups.  These products effectively cut through grease so you can easily wipe it away and leaves no residue.   There are several effective and natural cleaners available for this.

 Cabinets – Cabinets are another unsuspecting source of kitchen odor as they store food, oil, damp dashes and glasses and other assorted kitchen items.    A great way to eliminate this as a cause for kitchen odors is to place a FRIDGE IT odor absorber in each cabinet, getting rid of the odor at the source.

 Under Sink – Another area that is a culprit for odors resulting from moisture, trash and storage is definitely under the sink.   This is another great place for hanging or placing a couple of FRIDGE IT activated carbon odor absorbers.  It’s that easy.

 So, the bottom line is keep your kitchen surfaces and floors clean but use activated carbon odor absorbers like FRIDGE IT for targeted areas and natural greaser’s and deodorizes for garbage disposals and hood vents.