Odor absorbers & air fresheners


Fridge It launches new TV Commerical- How do I get rid of that smell?
December 31, 2009, 8:46 pm
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Fridge It Natural Activated Charcoal Odor Absorbers kick off the year with a new 60 second TV commercial- How do I get rid of that smell- that was created, filmed and edited by Denver based Mantis Media TV.  The spot highlights all the uses of Fridge It odor absorber to get rid of odors and smells around the house, garage, fridge, freezer and closets.   The spot will run in US national, local, cable markets,in a version for DRTV and on their website.  “We used animation of the Fridge It cube to really show the process how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh, which owns the Fridge It brand.

“We are now selling Fridge It odor absorbers online in US, Canada, England and Australia as well as in retailers across the US, including Sur La Table, Gracious Home, Camping World.  Fridge It odour absorbers are sold also in  England in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as adding retail grocery and US commissary outlets. 

This Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Kallet.  He also noted that the Innofresh and Fridge It products are all made in the USA, at a manufacturing plant that hires adults with disabilities.

Here is a sneak peak at the commercial: Fridge It TV commercial:  How do I get rid of that smell?

For more information on Fridge It go to the company’s website at Innofresh.com



Fridge It, yes sold in the US but also in England by Lakeland Limited
Fridge It in use

Fridge It in use

I have a new tip for those interested in Fridge It and not in the US and living in England.  FRIDGE IT odor absorbers have been sold there and a favorite for the British for years.   This product is sold and  highly recommended by Lakeland Limited and sold in their stores under there own label, but still called Fridge IT.  Also for those in England you can order on-line at www.lakelandlimited.com.

 

In the US it is sold at Sur la table, Camping World and US Military Commissaries as well as from many on line web sites listed on the links section of this blog on the left hand side or contact the manufacturer for locations near you at www.innofresh.com or email customerserivce@innofresh.com.  Innofresh Odor auto odor eliminator is sold at Checker auto, Schucks auto, Kragen Auto and Murry’s auto.