Odor absorbers & air fresheners


Fridge It launches new TV Commerical- How do I get rid of that smell?
December 31, 2009, 8:46 pm
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Fridge It Natural Activated Charcoal Odor Absorbers kick off the year with a new 60 second TV commercial- How do I get rid of that smell- that was created, filmed and edited by Denver based Mantis Media TV.  The spot highlights all the uses of Fridge It odor absorber to get rid of odors and smells around the house, garage, fridge, freezer and closets.   The spot will run in US national, local, cable markets,in a version for DRTV and on their website.  “We used animation of the Fridge It cube to really show the process how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh, which owns the Fridge It brand.

“We are now selling Fridge It odor absorbers online in US, Canada, England and Australia as well as in retailers across the US, including Sur La Table, Gracious Home, Camping World.  Fridge It odour absorbers are sold also in  England in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as adding retail grocery and US commissary outlets. 

This Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Kallet.  He also noted that the Innofresh and Fridge It products are all made in the USA, at a manufacturing plant that hires adults with disabilities.

Here is a sneak peak at the commercial: Fridge It TV commercial:  How do I get rid of that smell?

For more information on Fridge It go to the company’s website at Innofresh.com




When odors are a nuisance, time to find out the where, what, how and who.

When odors become a nuisance, it is time to find out why.  Odor creates an early warning system that alerts the nose that something going on around you  is not right and begins to irritate your nose, sending signals to the brain and creates a pain point with odor. You then smell  the odor, think of it as something you need to fix, clean, or investigate. 

There can be good odors such as a camp fire, or onions cooking, but in most cases, odors mean something needs to be cleaned or fixed. If you smell smoke you look for a fire, if you smell odors you look for the source.

The thing about odor is it is very persistent. It keeps bugging you until you do something about it.  Doing something often leads to a search on the Internet as you try to describe the odor to a search engine and seek a solutions. You would rather tell a computer your odor problem then your friends and family.

The first step is to identify “where” the odor is coming from.  The where can tell you many things about how to get rid of  the odor or bad stinky smell.  Is it fixed by simply  just throwing  a dirty diaper? Or is it more serious, like something stinks and it is coming from inside a wall or coming from your closet, kitchen, fridge, freezer, shoe rack or car?

Once you have identified the general area of the odor, that the “what” comes in.  What kind of odor is it?  Is it a smelly sneaker? Is it a cooked fish smell or a smelly carpet or a cat litter box? is it something you can smell put cannot see?

Once you know the what, then the question can be searched on “how” do I get rid of the specific odor? Or if you can get even more specific: How to I get rid of the odor in my refrigerator? Or even more specific in detail like, how do I get rid of the onion odor in my ice maker in the freezer. The more specific you can be the better the solution will be.

This leads to the “who” of odors.  Who should I trust and choose to fix my problem.  Is is a search that leads you to a  product like an odor absorber? What is the product about?  Is it environmentally friendly? Can it really fix the problem and keep it solved in the longterm. Read the label, is the product non toxic? Is it fragrance free or scented.  What are the warnings.

Do I need an air freshener spray that will fix the problem right now, or I need to call in someone who will do the job like a carpet cleaner or a mold specialist?

Yes ,odors are a nuisance and thank goodness they are, so in their own way odors help you.  They give you the heads up that you need to get rid of that odor or smelly problem right away. Happy odor web searching.



What is a good odor absorber or deodorizer for a musty closet smell?

What is a good odor absorber or deodorizer for a musty closet smell is one of the most often asked questions on this blog.  Musty closest needs an odor absorber, damp closet needs a moisture absorber.  They  are very different in use.

For a musty closet use a Fridge It odor absorbers for large odor elimination or and Innofresh activated charcoal odor absorber for smaller odor problems.  It will absorbs the odors in the air for up to 4 to 6 months. 

It also works well in closets or any contained space, like car, motorhome, boat, RV, fridge, freezer or dresser draws.

Damp closet use Damp Rid or similar product that can absorb the moisture, it will not do as much for odor control, but works for taking moisture out of the air.  A good odor absorber is one that get the musty smell controlled and eliminated in your closet.  I prefer fragrance free, but some prefer a short term solution like a spray.



5 biggest mistakes made in odor removal.

Five biggest mistakes made in odor removal.  Agreed, odor removal is not a glamorous subject, but critical to your nose all the same.  Odors cause pain, discomfort and embarrassment.  Odor removal is often rushed, not well thought out and due to that rush for a solution bad choices for odor removal are made.

The 5 biggest mistakes in odor removal are:

1: Trying a short term solution like a spray to cover the odor for a short time, only to have the odor reappear once the spray’s gone.

2: Lighting a candle with a fragrance, equally smelly as the odor, masking the odor with a strong scent.

3:  Cleaning the area will remove the odor problem.  It won’t in all cases where the surface may have been cleaned but the fabric or cracks in the material still have the odor problem.

4:  Buying a product that says it is for another type of odor, instead of matching the odor problem to the correct solution. Carpet odor products are not good for pets, nor is a candle product good for diaper odor.

5: Trying to out wait the odor.  Thinking the odor will go away in a day or two.  Dead mouse in wall is one of those bad odors that you just want to go away, so you try to outlast it, but it gets the better of you and that is why you went to the  Internet to find a solution and are reading this blog.

Basically sprays, oils, candles will mask the odor temporarily and will require additional treatments. What you really needed is a odor absorber that will absorb the odor.  Fridge It odor absorbers are made from naturally activated carbon, natures best odor absorber.  So you place it once and it absorbs odors for 4 to 6 month. You then can forget about odor problems  are solved.  Six of them cost under $20.00, so they are very inexpensive and so effective.  Place a few around the house and you will notice the difference, things just smell fresher with no fragrance and they are non -toxic which is great for children and pets.



The official sport of office odor. Odor ID your co-workers.

How does your office smell?  Most likely, like old socks and musty plants. Odors in the office are truly becoming a sport.  The official sport of office odor. Everyday you come into your office area faced with “whats that smell” and you get good at it and then you master it.  

Start off  easy with  the smells in your office. Can you ID  the smell or odor? Start to know which smells have to do with the time of day.  Start in the morning, when you come in ,  ask yourself, does it smell like brewing coffee or like a damp musty cave?

At lunch does it smell like a half eaten lean cuisine from the micro wave or gym sweat wafting at you from your co worker who went out for a workout and didn’t shower.  When you get up to go for the late afternoon 7th inning stretch, does it smell more like a closed up mine shaft or cabin, where the air is getting stale, still and smelly?  If so, you are playing the latest sport in America.  “What that odor” The official sport of  office odor.

Add in  the office refrigerator crammed with old left over lunches long forgotten,  or your boss who has an old plant that has gnats and smells like an old ladies house. The bathroom smells that follow people out of the restroom, you got it, your now ready to play.  Odor ID your co-workers.

The people  in your office all come as their own contestants ready for you to “name that odor”: 

Here they come, close your eyes: Is it  the breath mint boss, the perfumed hotty, the dude that brings his dog to work or the chick who wears the odor of her cat whom she sleeps with.  The delivery guy that has that diesel trail, or the accountant that smells like old paper and a hair piece sprayed with cheap hair spray. The investor with the expensive after shave, or  the sales pro with the BO problem. The admin who moth balls all her clothes and can’t smell it, or the marketing web guy who is a chain smoker.  I bet you have one of each at your office.

So sit back and enjoy the sport and when you want it to make it stop, here’s a tip: get creative and make a tower of Odor absorbers, all those odors will be quickly gone and the odor absorbed .  Your office will feel odor free and you can breath again and stop playing game.  But more important right now, the games on… What odor are you ?



Top ways to remove refrigerator odors and ice that smells bad.

The smell coming from your refrigerator is a daily reminder each time you open the fridge door.

There are some top ways of getting rid of refrigerator odors .  The first is to get a Fridge It  odor absorber.  www.fridgeit.com It is easy to use, no moving parts and works.  It comes as purple cube or wafer with an activated charcoal odor absorber inside that you put in your refrigerator. It takes out the odors from your refrigerator and also works very well in your freezer for freezer taste and bad ice taste.

The other area that is to place a Fridge It is in each vegetable bid, it keeps the smells under control in that area of the refrigerator also.  It will not spill like other products.  The Fridge It odor absorber cube just hangs or is placed on the refrigerator shelf or in the ice bucket.

It works by the air flow that goes through the activated charcoal cube and the odors are trapped into the Naturally Activated Charcoal Odor Absorber. The package says in lasts six months and is under $4.00 for a cube. It is non toxic and is fragrance free.

The other way to remove odor is to put the Fridge It directly into the ice-maker catch bin and the ice cubes do not pickup freezer tastes or bad ice smells.  Fridge It worked great and the ice cubes taste was so much improved.  If your ice maker gives your ice odor or a bad smell this will work for that odor also.

Fridge It is manufactured by Innofresh Products and you can go to their web site www.innofresh.com or www.fridgeit.com.