Odor absorbers & air fresheners


Fridge It launches new TV Commerical- How do I get rid of that smell?
December 31, 2009, 8:46 pm
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Fridge It Natural Activated Charcoal Odor Absorbers kick off the year with a new 60 second TV commercial- How do I get rid of that smell- that was created, filmed and edited by Denver based Mantis Media TV.  The spot highlights all the uses of Fridge It odor absorber to get rid of odors and smells around the house, garage, fridge, freezer and closets.   The spot will run in US national, local, cable markets,in a version for DRTV and on their website.  “We used animation of the Fridge It cube to really show the process how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh, which owns the Fridge It brand.

“We are now selling Fridge It odor absorbers online in US, Canada, England and Australia as well as in retailers across the US, including Sur La Table, Gracious Home, Camping World.  Fridge It odour absorbers are sold also in  England in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as adding retail grocery and US commissary outlets. 

This Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Kallet.  He also noted that the Innofresh and Fridge It products are all made in the USA, at a manufacturing plant that hires adults with disabilities.

Here is a sneak peak at the commercial: Fridge It TV commercial:  How do I get rid of that smell?

For more information on Fridge It go to the company’s website at Innofresh.com

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Where to buy Fridge It Odor Absorber.

Fridge It
Fridge It

I have had readers of my blog ask where to buy Fridge It on line or how to find it at retailer. They ask abount Fridge It Activated Odor Absorber cube or flat wafer  www.fridgeit com and what does it look like.  It is a purple colored cube that removes the odors from RV’s refrigerators, freezers, diaper pails.  So it is not hard to miss on the shelf, about  2 inches by 2 inches.  Some just ask for the purple cube named Fridge It  odor absorber. There is also now a flat wafer version.

 I checked with the manufacturer and you can get it at retailers like Camping World, Sur La Table and US Military Commissaries or you can easily order on line at Fridgeit.com

They said if you cannot find it at retail, give the clerk the following UPC code to find it in their systems, Fridge It #  0 97359 01994 4, you can also call 602-866-0411 to customer service who can tell you where the closest store to you is, or if you will have to order by email at  fridgeitorders@innofresh.com or visit the web site www.fridgeit.com  

PS: Also they said the Innofresh auto odor eliminator is a flat wafer product sold under the Innofresh auto odor eliminator brand  www.innofresh.com   and is available at auto supply stores, such as  Checker auto, Schucks auto, Kragen auto and Murrys auto which can also be used for more than cars and auto odor.