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Fridge It launches new TV Commercial- What’s that smell?
Fridge It® brand Natural Activated Charcoal Odor Absorbers owned by Innofresh Products, Inc., has launched a 60 second and 30 second TV commercial: What’s that smell? The spots highlight all the uses of Fridge-It odor absorbers to get rid of odors and smells around the house, garage, fridge, freezer and closets. FRIDGE IT is an activated charcoal odor eliminator that is a fragrance free and non-toxic solution to eliminating refrigerator odors, freezer smells, bad smelling ice and odors all around the home.
The TV spot has been tested this past month on a variety of networks such as Fox-regionals, History Channel, SI TV, Do-it yourself Network, Food Network, The Weather Channel and CNBC. It will now be rolled out to run in US national, cable markets and also featured on the Innofresh.com and Fridgeit.com websites. “We are very pleased with the initial Fridge It TV commercial media test. The use of animation of the Fridge It cube really shows the process of how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh.
“We sell Fridge It odor absorbers direct to consumers online at Innofresh.com and FridgeIt.com in the US, Canada, England and Australia as well as through retailers across the US, including Sur La Table, Gracious Home and Camping World. In England, Fridge It odour absorbers are sold also in retail at Lakeland Limited in the UK for odour problems. We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as retail grocery and US commissary outlets.”
The commercial was created, filmed and edited by Denver based Mantis Media TV. “The Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth in the odor elimination category. We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Bruce Kallet.
Headquartered in Phoenix, Arizona, the manufacturing is done exclusively in the USA at a production facility in upstate New York that the company contracts with. This facility employs adults with disabilities, a relationship the company is particularly proud of.
About Innofresh Products Inc: Innofresh Products is a CPG, Internet direct and commercial products company focused on manufacturing and marketing of branded and private label line of household, automotive and pet cleaning and air freshening products. The brands include Innofresh®, Fridge It® VisorFresh® and Earthfresh® Odor Absorbers. Fridge-It refrigerator and freezer natural charcoal odor absorber and Innofresh odor eliminators are available online at www.innofresh.com or www.fridgeit.com for some additional product information. Phone: 602-866-0411.
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Where can I buy Fridge It odor absorbers is frequently searched online, by those who know the product or read about the product . Fridge It is sold online, direct from the manufacturer, as well found at retail by going to Fridge It Retailers.
For many years FridgeIt was sold at WalMart and Linens n things for over 10 years, but not at the moment. Fridge-It is the same natural activated charcoal odor absorber, now in cube and wafer. Fridge It is made in the USA, at a plant that hires adults with disabilities.
Fridge It has grown in popularity and is now sold in 4 countries- US, UK and Canada and Australia. It is used for refrigerator and freezer odor, removing dead mouse odor from behind walls, closet odor and trash and garage that smells using natural activated charcoal, which is eco-friendly, fragrance free and non toxic.
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Here is another blogger talking about where to get Fridge It.
Refrigerator Odor removal?
Where can I get Fridge It activated carbon odor absorbers at retail stores? After trying everything including baking soda- vinegar- coffee grinds- newspaper- etc. Even tried carbon for fish tanks. I finally found a product worth raving about – FRIDGE IT odor absorber. My problem now is where to buy it again I asked this question before- but got answers like find the source of odor. I know where it comes from – fish- cheese- etc. Also- baking soda does not work. Need help. Anyone else use this product. I love it so kudos to company that makes it.