Odor absorbers & air fresheners

Fridge It launches new TV Commercial- What’s that smell?
February 22, 2010, 11:57 pm
Filed under: activated carbon, activated charcoal, activated charcoal odor absorber, advice to get rid of a smell, advice to get rid of an odor, advice to remove odor, deodorizer, eco friendly, enviromentally friendly odor absorber, freezer odor absorber, freezer odors, freezer smells bad, fridge and freezer odor, Fridge It, Fridge It TV commerical, garage odors, garbage and trash area, garbage disposal odor, garlic odor, green cleaning, homes for sale smells, how do I get rid of this smell, how to get rid of closet odors, how to get rid of odour, hurricane odor, Innofresh, innofresh odor absorbers, kitchen odor, kitchen smells, musty closet odor, musty closet smell, oder absorber, odor, odor absorber, Odor Absorbers, odor advice, Odor eliminator, Odor eliminators, odor remover, odors, odour absorber, Odour absorbers sold in England, odour absorbers sold in UK, odur absorber, refrigerator, refrigerator odor, refrigerator odor absorber, restaurant odor absorber, smell coming from kitchen cabinets, top ways to get rid of smell, where do I buy Fridge-it, where do I buy fridgeit | Tags: , , , , , , , , , , , , , , , , , , , , ,

 Fridge It launches new TV Commercial- What’s that smell?

Fridge It® brand Natural Activated Charcoal Odor Absorbers owned by Innofresh Products, Inc., has launched a 60 second and 30 second TV commercial: What’s that smell?  The spots highlight all the uses of Fridge-It odor absorbers to get rid of odors and smells around the house, garage, fridge, freezer and closets.  FRIDGE IT is an activated charcoal odor eliminator that is a fragrance free and non-toxic solution to eliminating refrigerator odors, freezer smells, bad smelling ice and odors all around the home.

To view the Fridge It spot click here.

The TV spot has been tested this past month on a variety of networks such as Fox-regionals, History Channel, SI TV, Do-it yourself Network, Food Network, The Weather Channel and CNBC.  It will now be rolled out to run in US national, cable markets and also featured on the Innofresh.com and Fridgeit.com websites.  “We are very pleased with the initial Fridge It TV commercial media test.  The use of animation of the Fridge It cube really shows the process of how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh. 

 “We sell Fridge It odor absorbers direct to consumers online at Innofresh.com and FridgeIt.com  in the US, Canada, England and Australia as well as through retailers across the US, including Sur La Table, Gracious Home and Camping World.  In England, Fridge It odour absorbers are sold also in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as retail grocery and US commissary outlets.”

The commercial was created, filmed and edited by Denver based Mantis Media TV. “The Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth in the odor elimination category.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Bruce Kallet. 

Headquartered in Phoenix, Arizona, the manufacturing is done exclusively in the USA at a production facility in upstate New York that the company contracts with. This facility employs adults with disabilities, a relationship the company is particularly proud of.

About Innofresh Products Inc: Innofresh Products is a CPG, Internet direct and commercial products company focused on manufacturing and marketing of branded and private label line of household, automotive and pet cleaning and air freshening products. The brands include Innofresh®, Fridge It® VisorFresh® and Earthfresh® Odor Absorbers.  Fridge-It refrigerator and freezer natural charcoal odor absorber and Innofresh odor eliminators are available online at www.innofresh.com or www.fridgeit.com for some additional product information.  Phone: 602-866-0411.

To view the Fridge It spot click here.

How to Keep Your Refrigerator Clean and Odor Free


Here is another blogger talking about Fridge It and how well it worked for her too.

How to Keep Your Refrigerator Clean and Odor Free on 07/24/08

I had the worst refrigerator odor coming from a combination of cheese, onions and Chinese food. Pretty bad. After trying just about everything else including baking soda which didn’t really work well, I saw a recommendation about a product called Fridge-IT. It is a little purple activated carbon odor absorber. Might be little but wow, does it work great. I highly recommend it.   www.innofresh.com

LoriW | eHow.com.

Eight top ways to make your ice taste better

I am always interested in the number of searches I get to my blog looking for solutions for better tasting ice.  There are really several things you can do to get good tasting ice.

1:  The water source. If your tap water does not taste good to you in liquid form, it will not improve when you freeze it.  Be sure to use a good tasting tap water or bottled water to start.

2: The way you make ice.  If you have an ice maker, when was the last time you cleaned out the ice maker as well as freezer. A good washing of all the parts will make a big difference in the taste of the ice.

3: Ice cube trays- take a look at the trays and where they came from.  The trays may have been treated in the manufacturing process with things that change the taste of the ice. Throw away ice trays that give the ice a bad taste. 

3: Frozen food smells can and will transfer to the ice in a short period of time. Keep the ice away from the frozen food. Place on a different section on shelf. Items wrapped in aluminum foil can also change the taste of the ice.

4: New ice makers will have an odor for the first few months and that may cause you not to like the way the new ice tastes.  This has to do with the plastic tubing and the bucket the ice gets dropped into, as well as where they hooked up to your water system.  Use an odor absorber such as Fridge It until it gets worked in.

5: Water filters that come with your ice maker. If you are use to the taste of your tap water,  when it is put though the ice maker water filter, it will pick up a different taste, that you may not like. Look to see if you can turn off the filter and see if the ice tastes better.

6: The lenth of time you leave the ice cubes sitting in the freezer.  If the ice is more than 2 weeks old throw it out!

7: Change the filter for the ice maker. Check your ice maker for a water filter. Most newer ice makers have a filter that needs to be changed out at least annually, if not more.  Most  forget or do not even know that there is a filter that needed to be changed out, no less that it has been in for 10 years you have owned the refrigerator and freezer and then you wonder why the ice tastes bad.

8: The Ice Bin that the ice drops into. The freezer most likely has a auto defrost, that will cause an ice crust to build up inside the ice bin.  Be sure to take the bin out and look inside. If you see the ice crust, it needs a full cleaning.


As I have said there is also a solution once you have checked the health and safety of your ice, which is to put a Fridge It in the ice bin that the ice drops into. It is a charcoal odor absorber that does a great job of taking the odor out of the ice maker and thus it will make the ice taste so much better.


For more info: www.fridgeit.com or by email at: customerservice@innofresh.com